Principal Product Marketing Manager

Want to be a part of a company that’s making a difference? We’re a growing global tech company, with huge potential for curious and caring minds, committed to each other, to deliver solutions that protect people and the planet for future generations. Our team of experts are focused on creating meaningful impact and making a real difference for our customers. 🌍 Impact: A strong connection to our mission through product, customer and impact is essential. We protect people and the planet by helping businesses mitigate risks and create safer, healthier workplaces. 💡 Innovation: Trusted by over 11,000 customers, you’ll have the chance to work with industry experts and thought leaders, dedicated to driving positive change. We believe in fostering a trusting environment that empowers our team to grow, innovate, and succeed. 📈 Growth: Connect commercial growth to personal growth opportunities. Benefit from a wide range of learning opportunities for ambitious professionals seeking development in a rapidly expanding sector. We're on a mission to protect people and the planet by building and deploying transformative software. We need everyone's energy and commitment, regardless of region or rank, to make that mission a reality for millions more customers. Our culture code , a set of principles that underpins our values, is our commitment to each other and working better together. Join EcoOnline and be part of a mission dedicated to driving positive change. Read on to learn more about the opportunity and how you can have a positive impact! About the Role We’re looking for a Principal Product Marketing Manager to lead positioning, messaging and go-to-market strategy for EcoOnline’s core EHS product suite. As the foundation of our platform, EHS is central to our growth strategy. This is a high-impact role partnering across Product, Sales, Customer Success and Marketing to strengthen our market position and drive revenue growth globally. Your mission is to shape a clear, differentiated product narrative that resonates with enterprise buyers and enables our commercial teams to win. You’ll own positioning and go-to-market strategy, leading launches, elevating sales enablement and embedding customer insight into everything we do. This role is ideal for someone who thrives in cross-functional environments and wants to play a pivotal role in scaling a mission-driven SaaS company. Key Responsibilities: Own positioning and messaging for EcoOnline’s EHS solutions, developing clear value propositions for priority segments and industries. Lead global go-to-market plans for new modules, features and enhancements, driving pipeline impact and win-rate improvement. Evolve our messaging from point solutions toward a broader, platform-led narrative. Partner with Product Management to shape roadmap direction using customer insight, competitive intelligence and market research. Conduct win/loss interviews and voice-of-customer analysis to inform strategy. Enable Sales and Customer Success with compelling content, tools and training. Monitor competitor activity, pricing and packaging, recommending strategic adjustments where required. Collaborate across Demand Generation, Content, RevOps and Customer Success to ensure cohesive, high-impact launches. Represent EcoOnline at webinars, events and industry forums as a subject matter expert. What we're looking for: Ideally you will have 8+ years of B2B Product Marketing experience within enterprise SaaS. Proven success defining positioning and leading go-to-market strategy for complex solutions. Ability to translate complex product capabilities into clear, differentiated customer value. Strong cross-functional influence skills within matrixed organisations. Experience conducting market research, competitive analysis and win/loss interviews. Confident presenter with excellent written communication skills. Experience working closely with Product and Sales teams in a high-growth SaaS environment. Pragmatic Marketing, PMA or similar certifications are a bonus. Our Benefits: We offer a variety of global benefits which are listed below! Please note a country-specific breakdown will be provided during your interview process. 🌴 Generous Paid Time Off 🍼 Extended Parental Leave ❤️🩹 Robust Health Coverage 💡 Accelerated Learning Paths 🧘♂️Team Wellness Initiatives 📆 Company-wide Events 🌎 Employee Resource Groups ⭐️ Recognition awards EcoOnline is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels safe and empowered to be themselves. Our Talent Acquisition team reviews all applications and believes in the potential of individuals who may not meet all the specific requirements but demonstrate the attitude, alignment with our values and drive to succeed. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need any assistance due to a disability, please speak to your talent acquisition partner. This job posting is for an existing vacancy. We utilise AI for note taking within our hiring process to enhance efficiency and ensure a smoother candidate experience. #LI-Remote / #LI-Hybrid