Social Content Specialist (Mat Leave Coverage)

Nest Designs is a leader in the baby and toddler accessories and sleepwear category. Petite Revery by Nest Designs creates beautiful, high-quality clothing for toddlers and children. We are passionate about delivering premium products with a strong design aesthetic, and we believe that the quality of our creations speaks for itself. As a company, we are deeply committed to sustainability. We continually strive to improve our business practices, aiming to reduce our environmental impact and contribute to a greener, safer planet for future generations. At Nest Designs and Petite Revery, quality, design, and environmental responsibility are at the heart of everything we do.

Who We’re Looking For

We’re seeking a talented and experienced Social Content Specialist who lives and breathes content creation. As a key member of our team, you will take the lead in developing, producing, and curating high-impact content that resonates across our social platforms - IG, TikTok, Pinterest, and Meta. From compelling videos and eye-catching photos to dynamic graphic designs, your creativity will elevate both brands and captivate Nest Designs’ and Petite Revery’s audiences.

As the Social Content Specialist, you\'ll work closely with the Marketing Manager, to execute engaging, shareable and visually stunning content that resonates with our community. You will be instrumental in bringing our social media strategies to life, driving social media results, account growth and increased engagement.

If you\'re passionate about social media, have a flair for creating captivating content, and love bringing ideas to life through videos, photos, and graphics, we\'d love to meet you!

Key Responsibilities

Strategic Content Development

• Develop refined, strategically aligned content plans that go beyond standard posting schedules and support broader brand marketing objectives
• Conduct basic audience and performance analysis to inform content decisions
• Identify and leverage emerging social media trends and platform-specific opportunities

Content Production & Execution

• Create and produce all visual content for IG, TikTok, Pinterest, and Meta, including:
• Reels
• TikTok videos
• Professional photography
• Graphic design assets
• Implement sophisticated content creation techniques:
• Advanced video editing with intentional storytelling
• Strategic use of trending sounds and visual techniques
• Creating content series with cohesive brand narratives
• Edit and optimize content for maximum engagement:
• Ensure videos are short, dynamic, and well-paced
• Add relevant text overlays
• Enhance visuals to keep viewers engaged

Production Logistics & Brand Management

• Manage full logistics of photo and video shoots:
• Source clothing, props, and backdrops
• Coordinate with models
• Execute content days and photo shoots (in-studio and on-location)
• Work closely with marketing and design teams to ensure brand consistency
• Document photo shoots, design processes, and product launches for behind-the-scenes content
• Maintain a well-organized digital library of visual assets

Community & Performance Management

• Assist with inbound and outbound social community management
• Collaborate with Marketing Manager and Customer Service team
• Implement and track key performance indicators (KPIs)
• Conduct monthly content performance reviews
• Create reports with insights beyond surface-level metrics
• Identify trends and opportunities on TikTok and Instagram

Qualifications

• Bachelor\'s degree in marketing, digital media, graphic design, or related field
• At least 3-4 years of content creation experience
• Proven track record of creating engaging social media content
• Advanced proficiency in content creation tools:
• Premiere Pro or Final Cut Pro
• CapCut
• Strong understanding of social media platform dynamics
• Ability to create content that resonates with parents and families
• Excellent project management skills
• Ability to work independently and collaboratively

Preferred Capabilities

• Experience with performance marketing concepts
• Basic data analysis skills
• Demonstrated ability to think strategically about content
• Portfolio showing creative problem-solving in content creation

Benefits & Work Environment

• Competitive compensation
• Full-time, in office role in our newly built office in Richmond, BC
• Comprehensive benefits package (extended health care, dental care)
• Paid time off
• Casual dress code
• Free on-site parking
• Dynamic, collaborative work environment
• Opportunities for professional growth

Schedule

• 8 hour shift, Monday to Friday

*Please note some weekend work may be required for trade shows and special events

Job Type: Full-time, 12 month maternity leave contract with possibility of extension

Please submit your creative portfolio alongside your resume to marketing@nestdesigns.com with subject line: "Social Content Specialist Portfolio - [Name]"

At Nest Designs and Petite Revery, we prioritize family and foster a supportive, balanced work environment. Our culture blends collaboration and innovation, with flexibility that allows employees to work at their best. We seek driven, motivated self-starters ready to contribute to a high-growth, dynamic company. If you’re highly motivated, and ready to drive results, let’s talk.

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