Manager, Digital Marketing

Overview

The Manager, Digital Marketing is responsible for leading high-impact digital marketing strategies across both social media and search channels to drive customer acquisition, engagement, and revenue growth. This cross-functional role combines expertise in paid media, content strategy and creation, lead generation, analytics, and performance optimization to deliver scalable results across platforms. This individual is data-driven, strategic, and creative, with strong leadership and collaboration skills.

Key Responsibilities

• Strategize, launch, and manage paid media campaigns across platforms such as Google Ads (Search, Display, YouTube, Performance Max), Meta (Facebook & Instagram), TikTok, Reddit, Bing, and YouTube.
• Execute A/B testing on ad creatives, audience segments, bidding strategies, and landing pages to improve conversions and maximize ROI.
• Utilize AI-powered ad tools (e.g., Google Performance Max, Meta Advantage+, ChatGPT) to enhance efficiency and automation.
• Implement audience targeting and retargeting strategies to optimize lead generation and reduce acquisition costs.

Analytics & Performance Optimization

• Track and analyze campaign performance using Google Analytics, Meta Business Suite, Data Studio, and internal reporting tools.
• Evaluate campaign success using KPIs such as CTR, CPC, CPM, ROAS, and CPA.
• Conduct CRO initiatives including landing page testing and optimization through tools like AutoCruitment’s LPAB portal.
• Leverage insights from performance data to implement real-time adjustments and long-term strategy refinements.

Strategic Collaboration & Leadership

• Collaborate with cross-functional teams (creative, analytics, project management, tech/IT) to ensure cohesive marketing execution.
• Contribute to strategic planning and reporting on marketing performance, KPIs, and revenue impact.
• Lead brainstorming sessions to identify opportunities for innovation, growth, and campaign improvements.
• Train new hires on marketing platforms, tools, SOPs, and best practices.
• Develop and maintain process documentation, training manuals, and performance workflows.
• Manage vendor relationships to ensure alignment with campaign goals and business objectives.
• Evaluate new vendor tools and external services that support scalability, efficiency, and improved outcomes.

Market Research & Innovation

• Stay informed on emerging trends, platform updates, and evolving best practices.
• Research competitor strategies and explore AI- and automation-based marketing enhancements to stay ahead of the curve.

Key Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Media or a related field. Master’s degree is preferred but not required.
• 5+ years of digital marketing experience with demonstrated expertise in managing multi-channel acquisition campaigns.
• Proven success managing campaigns across Google Ads, Meta Ads, TikTok, Reddit, and Bing with strong performance metrics.
• Proficiency in using Google Analytics, Meta Business Suite, and Data Studio for campaign tracking and analysis.
• Deep understanding of CRO, A/B testing, audience segmentation, and full-funnel marketing.
• Experience managing content production, including ad copy, video scripts, UGC, and influencer partnerships.
• Strong project management, collaboration, and communication skills.
• Intermediate proficiency in Excel and project management tools.
• Experience in healthcare-adjacent marketing is preferred.
• Certifications in Google Ads, Meta Ads, Content Marketing, or related platforms are preferred.

AutoCruitment’s BAR for Success

At AutoCruitment, we believe that three core principles set us apart. We expect our team and prospective team members to showcase qualities aligned with these principles:

• Better Together : facilitates open conversation and develops buy-in. Socializes ideas and plans, overcommunicates, actively listens, and closes the loop. Balances own interests with others.
• Always do the Right Thing : demonstrates consistency in words, actions, and follow through. Shares news transparently and creates a safe atmosphere for others to speak up. Balances short and long-term impacts for stakeholders and escalates when the ‘right thing’ is unclear.
• Redefine What’s Possible : Demonstrates a bias for action and challenges the status quo. Strives to exceed expectations, seeks and implements improvements, and roots decisions in data.

Other Core Competencies

• Attention to Detail: carefully reviews information, identifying errors, and maintaining a methodical approach to tasks.
• Communication: develops and delivers clear and concise communications across a variety of mediums to different audiences.
• Plans and Aligns: plans and prioritizes work to meet commitments aligned with organizational goals.
• Strategic Mindset: envisions future possibilities and translates them into breakthrough strategies.

Physical & Environmental Requirements

• Sustained computer use
• Ability to work at a desk or workstation for extended period of time (sitting or standing)
• Use of computer and keyboard
• Clear verbal communication (e.g. virtual meetings, phone calls)
• Strong written communication (e.g. emails, reports, chat platforms)

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