PRICING OPTIMIZATION
• Lead pricing strategy development for all Ferrero Canada brands including internal price indices, price pack curves, and competitive price indices.
• Own and guide category level price increase strategies, ensuring alignment with cross functional stakeholders.
• Lead pricing and trade strategies for new product development, aligning with brand, margin, and growth objectives.
• Oversee the measurement of the profit pool and define revenue management actions plan to drive it as per company’s objectives
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TRADE TERMS & PROMO MANAGEMENT
• Lead promotional strategy development for all Ferrero Canada brands.
• Oversee trade terms and promo management activities ensuring alignment with local and global strategies.
PRODUCT MIX OPTIMIZATION
• Drive portfolio value creation through mix management, identifying strategic opportunities to trade up, address low-margin SKUs, and accelerate mix into higher margin products.
• Facilitate strategic pricing and mix alignment with Trade Marketing and Sales, ensuring guidelines and objectives are embedded into Go-To-Market planning and execution
CUSTOMER PLANNING
• Partner with Sales on customer planning focusing on promo planning, overall portfolio strategy, budget, tracking
COMMERCIAL CAPABILITIES
• Act as a subject matter expert for key data and RGM tools (e.g. P&L models, RGM tools, SAP TM), providing guidance, training, and support to colleagues in Sales and across the organization
• Ensure Ferrero Canada trade spend management and commercial processes are compliant with Ferrero Global policies
• Ensure the adoption of commercial processes, systems and reporting
• Actively participate in Ferrero Global Revenue & Trade Management community meetings
HUMAN RESOURCES / TEAM MANAGEMENT
• Manage, motivate, coach and develop Revenue Management team, elevating team and individual capabilities
• Recruit and onboard new hires as needed