Manager, Digital Analytics Implementation - Tangerine

Is this role right for you?

In this role, you will:

• Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
• Define the structure of data layers and firebase analytics and ensure GA4 is implemented through tag management systems
• Implement web analytics tools using Google Analytics, collaborate with front-end developers, back-end developers, and analytic teams to build solutions for measurement of client platforms
• Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
• Create dashboards using GA4 API, BigQuery and Data Studio
• Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
• Proactively initiate, research, and perform data analysis and provide ad-hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
• Analyze digital marketing campaign performance and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
• Identify bugs in analytics tags through debugging tool and provide solutions to development team
• Provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms

Do you have the skills that will enable you to succeed in this role? - We'd love to work with you if you have:

Technical Expertise Required:

• 2+ years’ strong understanding of all the following: HTML, CSS and JavaScript
• 2 + years: Expertise in Google Analytics 4 (GA4) implementation using Google Tag Manager or similar
• 2 + years: in configuring marketing pixels
• Expertise in implementing mobile app tracking with Firebase
• Experience with SQL
• Experience with data storytelling, visualization techniques for data analysis and presentation
• Expertise in creating dashboards in Google Analytics 4, Looker Studio and transforming data from multiple sources
• Experience presenting reports and strategic recommendations to stakeholders

Nice to Have:

• Experience working with Google Cloud Platform and Big Query, Python
• Experience working with digital advertising platforms (Google Ads, DoubleClick Manager, AppNexus)
• Experience with Adobe Launch/AEP

Soft Skills Required:

• Excellent written and verbal communication skills
• Ability to handle multiple projects simultaneously
• Proven ability to work independently and with other groups in a professional and productive manner
• Demonstrated ability to work within tight deadlines
• Excellent analytical, logical, and organizational skills

What's in it for you?

• You will be part of a diverse and inclusive team of Client-focused go-getters looking to learn from each other in an environment that celebrates and recognizes success!
• You will have access to thousands of online and in person courses so you can shape your career growth with the support from diverse industry leaders.
• You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
• You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.
• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.

*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)