Channel Marketing Specialist, Retail eCommerce

About Midea America Canada Corporation (MACC)

Midea America Canada Corporation (MACC) is a Global leader in home appliances manufacturing, dedicated to improving the lives of consumers through innovative, high-quality products. At MACC, we pride ourselves on fostering creativity and excellence in every aspect of our work.

Job Description

Join our high-performing marketing team as a Channel Marketing Specialist. You will be the execution engine driving our digital sales performance across the online storefronts of major North American retailers. This hands-on role is responsible for the precise deployment, tracking, and optimization of co-marketing and retail media campaigns across four key brands.

You will utilize your technical and analytical skills to ensure flawless product launches and achieve ambitious Return on Ad Spend (ROAS) targets for our eCommerce channel.

Key Responsibilities

Execution & Campaign Deployment

• Product Launch Support : Flawlessly execute channel media plans to drive awareness, consideration, and purchase across all four of our major brands : Midea, Toshiba, Pelonis, and Eureka.
• Asset Coordination : Coordinate and manage the flow of creative assets between internal design teams, agencies, and retailer platforms. Ensure all imagery and creative meet specific technical retailer requirements.
• Day-to-Day Execution : Execute the day-to-day operations of paid media campaigns on retailer websites, including the setup and management of on-site / off-site banners and top-of-search campaigns. Track the account media budgets across retailer platforms, constantly prioritizing investments to maximize ROAS and market share.

Performance Analysis & Reporting

Cross-Functional Collaboration

Channel Support

Qualifications

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