Manager, Market Intelligence

Revenue, Fan Experience & Community Impact

Full-time

ABOUT THE ROLE

Hockey Canada is seeking a strategic and analytical Manager, Market Intelligence to drive data-informed decision-making across our organization. This role will be instrumental in generating actionable insights, optimizing revenue, enhancing fan profiles, and supporting cross-departmental reporting needs.

The ideal candidate is experienced in business intelligence, passionate about data, and eager to play a key role in the continued evolution of how Hockey Canada uses information to fuel growth, fan engagement, and operational performance.

HOW YOU WILL CONTRIBUTE TO THE OVERALL MISSION OF HOCKEY CANADA

Develop pricing models and predictive analytics for event revenue streams including tickets, lotteries, auctions, etc.

Manage sponsorship, licensing, digital and social media asset rate cards.

Conduct post-event revenue evaluations to inform future strategies. Conduct thorough analyses of data, past trends, and insights to formulate strategic recommendations for to increase growth in revenue and all marketing campaigns.

Lead the development, maintenance, and enhancement of Hockey Canada's CRM systems and processes.

Enable cross-functional teams to leverage CRM tools for marketing, fan engagement, and revenue generation.

Oversee data hygiene, segmentation strategies, campaign tracking, and CRM reporting.

Support the ongoing development and refinement of Hockey Canada’s 360-degree fan and participant profiles integrating multiple data sources to build holistic views of audiences (fans, players, parents, volunteers).

Deliver data-driven reporting and insights for broadcast performance, sponsor activations, and marketing campaigns.

Provide stakeholders and partners with clear, insightful reports that support relationship management.

Develop and manage internal performance scorecards and dashboards across departments.

Track KPIs, department goals, and strategic initiatives to support organizational alignment and accountability.

Present quarterly performance updates to department leadership.

Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments

EXPERIENCE YOU’LL NEED

Post-secondary education in Analytics, Statistics or a related field

Minimum 3 years’ experience in business intelligence, including analytics, data & statistical analysis, marketing insights

Experience with different CRM and marketing automation toolsets

Experience building and automating management level reporting and dashboards

Working knowledge of data visualization tools including Power BI is a plus

Stellar critical thinker with management experience and a willingness to embrace and manage change.

Exceptional organizational and time management skills; ability to balance conflicting priorities in order to manage workflow, ensure the completion of essential projects and meet deadlines

High level of integrity; earns others’ trust and respect through consistent honesty and professionalism in all interactions

Demonstrated high level of proficiency in Microsoft Programs, Outlook and ability to quickly adapt to new technology and easily acquire new technical skills

Bilingualism (English/French) is an asset

WHAT YOU RECEIVE IN RETURN

Ability to focus on your health with a comprehensive extended health and benefits program for employees and their eligible dependents effective on their first day with us – there is no waiting period. Our plan also includes access to 24/7 virtual care from anywhere in Canada and access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. These services are confidential and at no cost to our employees.

Time to recharge with paid holidays, vacation, wellness, and cultural observance days.

Our employer-matched RSP contribution plan supports long-term financial well‑being by matching employee contributions up to a maximum of 5%, with an additional percentage added based on years of service, rewarding long-term commitment and helping employees build a stronger financial future.

Hockey Canada recognizes the value of flexibility in work locations and schedules to help our employees balance work life priorities. Remote and hybrid work schedules are available for many of our roles.

Our annual $350 wellness spending account reflects our commitment to employee well‑being, providing support for an active lifestyle by covering expenses related to fitness, health and overall wellness empowering our team to prioritize their physical and mental well‑being.

The salary band for this position starts at $68,360 per year.

At Hockey Canada we are an equal opportunity employer and value diversity within our organization.

* Strong preference for bilingualism or, in the absence of same, open to working towards gained proficiency.

**A Satisfactory Criminal Record Check, Social Media Screening, and Disclosure Form is required of all Hockey Canada Employees and Volunteers. Some positions may also require Vulnerable Sector Verification.