Marketing Manager - Mighty Protein

Power Up Your Career.

Mighty Protein is Maple Leaf Foods’ newest brand — a bold, modern line of high-protein chicken snacks designed to fuel active Canadians who want clean, convenient, and craveable ways to get more from their day. With 12g of complete protein per stick, zero sugar, and no fillers, Mighty Protein is redefining what it means to snack with purpose.

The Opportunity:

As Manager, Mighty Protein, you’ll play a key role in shaping one of Maple Leaf’s most exciting new brand launches. You’ll lead day-to-day category management and act as the general manager of the Mighty Protein brand. You will own building Mighty Protein into Canada’s #1 protein snack brand. This is a rare opportunity to join a fast-paced, entrepreneurial environment inside a trusted, leading CPG headquartered in Mississauga.

Any MLF team member interested in being considered for this role are encouraged to apply online by July 13. Applications received beyond that date are not guaranteed consideration.

Reason for vacancy: Increment Headcount
Compensation: $96,000 - $141,000 CAD base pay annually plus annual short-term incentive

The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job- related knowledge, and other organizational requirements. For part-time roles, salaries are adjusted according to scheduled hours. In addition to base salary, this role is eligible to participate in Maple Leaf’s annual short-term incentive plan.

Snapshot of a Day-in-the-Life:

• Own the day-to-day hustle of bringing a new brand to life driving awareness, trial, and repeat for Mighty Protein.
• Own developing and executing growth strategies anchored in deep understanding of 3Cs (Consumer/Customer, Competitors, Company) and 4 Ps (Product, Price, Promotion, Placement) inclusive of 1–3-year innovation pipeline.
• Lead cross-functional partners to turn big ideas into reality – from product development and packaging to operations, sales, and finance.
• Dive deep into consumer insights and data to uncover what’s working, what’s not, and where the next opportunity lies.
• Partner with Revenue Growth Management and Sales to sharpen pricing, packaging architecture, and promotions that fuel trial and deliver margin.
• Collaborate with the brand team and lead agency brief for creative partners to craft bold, social-first campaigns that cut through the noise.
• Build retailer-ready programs in collaboration with shopper marketing that win distribution and make Mighty stand out in-store and online.
• Track performance, share wins, and course-correct fast, because every week counts in building a breakout brand.
• Be an integral part of the core team shaping the next generation of protein snacking in Canada.

Who You Are:

• A passionate brand builder with proven & recurring success in CPG brand & category management or innovation experience and a Bachelor of Business/Marketing or Master of Business Administration.
• Highly entrepreneurial, energized by building something new and operating in ambiguity.
• Strong commercial acumen with demonstrated success driving performance from insight to execution.
• Comfortable balancing strategic thinking with hands-on execution.
• A collaborative teammate who thrives in cross-functional environments.
• Excited by food, wellness, and the growing functional protein space.
• Competency requirements:
  • Commercial Hustle: Knows the numbers and what moves them. Spots opportunities, makes bold calls, and drives growth.
  • Insight to Action: Cuts through data to find the “so what,” turning insights into smart, fast decisions.
  • Agility & Effectiveness: Thrives in ambiguity, adapts quickly, and keeps momentum in a fast-moving environment.
  • Customer Connectivity: Understands what motivates retailers and shoppers and builds plans that win with both.
  • Inspiring Leadership: Rallies cross-functional teams with clarity, urgency, and purpose.
  • Strategic Vision: Sees the big picture, crafts clear strategies, and sells ideas with compelling, fact-based rationale.

Why Join Us

At Maple Leaf Foods, you’ll be part of a purpose-driven company shaping the future of food. Mighty Protein gives you the opportunity to help build a brand from the ground up. Combining the agility of a startup with the backing of a Canadian leader in protein innovation.

Be part of something Mighty.

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.

We’re a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.

A diverse and inclusive work environment

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.

We embrace a strong, values-based culture

Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.

The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job- related knowledge, and other organizational requirements. For part-time roles, salaries are adjusted according to scheduled hours. In addition to base salary, this role is eligible to participate in Maple Leaf’s annual short-term incentive plan.

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

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