Kiokii And is a premier one-stop retail platform offering Asian trendy products in North America. We provide a huge selection of high-quality and top-hit products from Asia including cosmetics, skincare, beauty, accessories and lifestyle. With our rapid growth, we have 23 stores in Canada to-date and more to come!
About the Role
The Marketing Manager will be responsible for developing and executing the strategic direction of the brand’s social media presence, influencer programs, promotional initiatives, and experiential activations. This role will ensure a cohesive, insight-driven marketing approach that strengthens brand positioning, drives engagement, and cultivates community growth across key platforms and channels.
This position requires a highly strategic and creative professional who combines a deep understanding of digital culture and audience behavior with strong planning, analytical, and leadership capabilities.
Digital Marketing
- Develop and execute cross-channel digital strategies (SEM, SEO, display, paid social, programmatic)
- Manage performance marketing campaigns across Meta, TikTok, Google, YouTube, and other platforms
- Optimize paid ad performance to achieve ROAS, CAC, and traffic goals
- Oversee CRM / email strategies using tools like Klaviyo, driving segmentation, automation, and lifecycle marketing
Social Media & Community
Lead organic content and social media strategy across Instagram, TikTok, YouTube, and emerging platformsWork with designers, content creators, and influencers to maintain an engaging social presenceEngage with followers and build brand community through interactive and trend-driven contentTrack engagement metrics and adjust strategies for growthInfluencer & Affiliate Marketing
Identify, onboard, and manage influencer partnerships (micro, macro, and ambassador tiers)Build affiliate and creator programs to expand reach and credibilityCoordinate campaigns with PR and influencer gifting strategiesTrack ROI and engagement of influencer collaborationsContent & Campaign Management
Oversee content creation for product launches, campaigns, and seasonal activationsDevelop messaging frameworks and creative briefs for marketing assetsCollaborate with design, ecommerce, and retail to ensure consistent execution of content across platformsOwn the marketing calendar and synchronize digital, social, email, and retail campaignsAnalytics & Performance
Define KPIs and track campaign performance across channels (traffic, CTR, conversion, ROAS, etc.)Generate weekly / monthly reports and insights to inform optimizationUse tools like GA4, Looker Studio, Meta Ads Manager, Klaviyo, and internal dashboardsMonitor customer trends, feedback, and competitor activity to inform future strategyManage and mentor marketing team, freelancers, and agency partnersCollaborate closely with Ecommerce, Retail Operations, and Buying & Category teamsLead cross-functional planning for product launches, new store openings, and strategic initiativesPresent strategy updates and campaign recaps to leadershipWhat We're Looking For
Bachelor’s degree in Marketing, Communications, Business, or related field5+ years of progressive marketing experience, preferably in retail, beauty, fashion, or lifestyleStrong understanding of digital and performance marketing fundamentalsHands-on experience managing paid media, social content, CRM, and influencer programsStrong project management, communication, and analytical skillsProficient in marketing tools and platforms : Meta Ads Manager, Google Ads, GA4, Klaviyo, Canva, or similarPassion for beauty, culture, and consumer experience with awareness of retail beauty trends and customer demographics#J-18808-Ljbffr