Senior Manager, Brand Identity

Job Description

What is the opportunity?This role leads the development and execution of RBC's visual identity while ensuring consistent brand messaging and application across every company channel. More than a steward of standards, this is a creative and strategic leader who brings cross-functional teams together to deliver brand experiences that connect with clients, inspire loyalty, and set RBC apart.Architect RBC's brand identity as a strategic driver of long-term value — constantly evolving in step with the business strategy and unlocking new opportunities to make RBC the most recognized, trusted, and resonant brand in the marketplace.What will you do?Brand Visual Identity Development:

• Support the development and implementation of comprehensive brand guidelines aligned with overall business goals, including brand positioning, messaging, and differentiation.

• Support brand initiatives, collaborating with internal teams and external agencies. Work may include brand and content activations, integrated and omni-channel advertising campaigns, sponsorships and events.

• Recommend, track and report on brand budgets.

Brand Guidelines Stewardship:

• Develop and maintain detailed brand guidelines, ensuring all marketing materials, communications, and employee interactions adhere to established brand standards.

• Actively monitor brand assets and usage across all communication channels, identifying and addressing any inconsistencies or deviations from brand guidelines.

• Train internal teams on brand guidelines, values, and messaging to foster a deep understanding and commitment to the brand.

AI-Enabled Brand Governance

• As content volume and velocity accelerate — driven by AI-powered tools across RBC — this role serves as the strategic and operational backbone of brand integrity at scale.

What do you need to succeed?Must-have:

• Strong Branding System Expertise: Deep understanding of brand management principles, including brand positioning, messaging and identity development.

• Brand Architecture Knowledge: Managing sub-brands, co-branding or product lines.

• Motion and Digital Experience: Awareness of how identity comes to life in video and UX.

• Excellent Communication Skills: Ability to clearly articulate brand vision and guidelines to internal and external stakeholders.

• Analytical Skills: Data-driven approach to evaluating brand performance and identifying areas for improvement.

• Leadership and Influence: Ability to champion the brand identity and gain buy-in from cross-functional teams. Partnering with CX leaders, UX teams, product managers and marketers to ensure consistency and a strong brand experience across channels.

• Attention to Detail: Meticulous focus on maintaining brand identity consistency across all touchpoints.

What's in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses, flexible benefits, and competitive compensation.

• Leaders who support your development through coaching and managing opportunities

• Work in a dynamic, collaborative, progressive, and high-performing team.

• Opportunities to do challenging work.

Job SkillsBrand Marketing, Channels Marketing, Creativity, Customer Service, Decision Making, Industry Knowledge, Knowledge Organization, Long Term Planning, Market Research, Product ServicesAdditional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-07-15

Application Deadline:

2026-07-29Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveOur Employment OpportunitiesAt RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.