Senior Manager- Digital Optimisation and Personalisation

Shape the customer experience. Lead the digital future.

At Tabcorp were transforming how Australians engage with entertainment. For our Marketing Digital Brand and PR teams that means putting customers at the centre of every decision and evolving with them.

Were not just building campaigns. Were crafting nationwide experiences that connect inspire and deliver. Were looking for strategic thinkers digital innovators and customer champions who want to lead the market and make every moment count.

Game to join us

What youll do

As Senior Manager - Digital Optimisation and Personalisation you will lead a small team (5) as well as Tabcorps 24 / 7 omni-channel personalisation strategy across web app and retail digital POS. Leading the Digital Optimisation & Personalisation Team youll connect our wagering and product roadmaps with the sporting calendar to deliver timely relevant and continuously improving customer experiences underpinned by an analytical test-and-learn approach.

Youll be the go-to expert in leveraging Adobes digital experience stack to create tailored data-driven journeys that reflect our brand meet customer needs and align with Tabcorps strategic goals.

This role is required to work Tuesday to Saturday.

• Manage and optimise digital content across Tabcorps web app and retail digital signage ensuring relevance accuracy and performance.
• Lead the development and execution of personalisation strategies and projects that enhance user experience and drive engagement.
• Build test and iterate personalised experiences using Adobe Target collaborating with cross-functional teams to deliver impactful outcomes.
• Analyse performance data to uncover trends test hypotheses and inform ongoing optimisation efforts.
• Partner with Marketing Product Trading and Technology teams to ensure content and personalisation efforts align with broader business objectives.
• Maintain consistency in brand voice tone and messaging across all digital touchpoints.
• Stay ahead of digital publishing trends emerging technologies and best practices to continuously evolve Tabcorps digital experience.
• Define and report on key performance indicators (KPIs) providing actionable insights to stakeholders.
• Ensure high standards of quality accuracy and compliance across all content and personalisation initiatives.

What youll bring

This is your chance to lead the digital customer experience for one of Australias most iconic brands.

What youll get

About Us

Tabcorp is Australias leading gambling entertainment company. Our 3000 team is as diverse as Australia itself. Our people drive the iconic homegrown world-class brands TAB Sky Racing and MAX. As an ASX-listed company were proud to shape our industry for the better.

Apply Now

Now is the time to join Tabcorp! The start of a new exciting chapter in our long history. We have a dynamic CEO in Gillon McLachlan and were building a winning culture by bringing our office-based teams together onsite every day. We value flexibility - like adjusting start or finish times or working remotely when required however we believe being together is key to our success.

Were committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belongingand is treated with respect. As a Tabcorp employee you will :

We welcome applications from candidates with visible and non-visible disability or with any workplace accessibility requirements. Please reach out via should you require any accommodations or adjustments to ensure your full participation in our recruitment process.

Tabcorp is a Circle Back Initiative employer we commit to respond to every applicant.

Required Experience :

Senior Manager

Key Skills

User Interface,Competitive Analysis,New Technologies,Business developments,Communication,Content Management System,Market Research,Internet,Youtube,Digital Assets,Digital strategy,Social Channels,Digital Forensics,A / B Testing,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1