Digital Marketer

Digital Marketer – Agility CMS

Join Agility CMS as a Digital Marketer and lead full-funnel growth through content, social media, SEO, and paid advertising. This virtual role reports to the Director of Marketing and operates from a flexible home office with quarterly company meetings in Toronto.

Primary Purpose

The Digital Marketer is a creative, multi‑channel marketer responsible for supporting brand awareness activities and driving full‑funnel growth through content, social media, SEO, and paid advertising. The role owns all digital channels and content production, grows monthly organic traffic, and supports demand‑generation efforts with high‑quality content and leads.

Key Responsibilities

• Content Development & Production Coordination : manage content calendar, coordinate outsourced writers, develop pillar content, repurpose long‑form assets into social posts, email snippets, YouTube clips, and other formats.
• SEO & Organic Growth : own SEO strategy, conduct keyword research, optimize on‑page SEO, execute technical SEO improvements, manage backlink outreach, track keyword rankings, organic traffic, and engagement metrics monthly.
• Social Media Management : own social media presence, engage with comments, create engaging content (carousels, short videos, polls, LinkedIn articles), manage YouTube channel, optimize video content for SEO, build and manage employee advocacy program, increase LinkedIn followers and engagement rates.
• Paid Advertising Support : drive execution of paid campaigns (Google Search Ads, LinkedIn Ads, YouTube Ads, display retargeting), run competitor and high‑intent keyword campaigns, create and manage retargeting audiences, support webinar and gated content campaigns, optimize campaigns for cost‑effective demo acquisition.
• Website Content & Optimization : own website content updates (homepage, product pages, pricing, landing pages), collaborate on CRO initiatives, write and optimize CTA copy, create gated video and content pages, ensure consistent brand voice and messaging across all website touchpoints.
• Reviews & Reputation Management : support review generation programs on G2, Capterra, TrustRadius, SourceForge, execute paid PPL campaigns, coordinate customer outreach for review requests, display review badges, monitor and respond to reviews.
• Earned Media & Community Outreach : pitch and write guest posts for developer and marketing publications, secure high‑quality backlinks, participate in relevant online communities, coordinate thought leadership placements, track referral traffic and engagement.
• Agency & Contractor Management : act as primary liaison for outsourced content writers and designers, provide creative direction, manage contractor timelines, budgets, and quality control, evaluate contractor performance and ROI.
• Cross‑Departmental Collaboration : partner with marketing leader and team to ensure content supports campaign needs, collaborate with product team to accurately market features, coordinate with Partnership Manager on co‑marketing content and assets.
• General Responsibilities : communicate effectively across departments, operate in a dynamic, fast‑paced work environment, maintain a well‑organized remote office environment, stay current on digital marketing trends, SEO best practices, and social media platform updates.

Qualifications – Required

Preferred

Personal Attributes

#J-18808-Ljbffr