Regional Automation Manager - Western Ontario

Rexel is a world leader in the electrical distribution market, operating in 18 countries and leveraging a network of 1,950 branches and 27,000 employees. We provide innovative electrical solutions and equipment for the industrial, residential, and commercial sectors. As the energy industry evolves, our business is transforming alongside it. This change is driven by you—our fresh thinkers, innovators, and groundbreakers . By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customers, and stakeholders alike. Together, we are building sustainable performance and shaping a better future.

Rexel Canada operates under five distinct banners :   Rexel Atlantic, Rexel Utility, Westburne , Nedco, LTL and Talley.

Westburne   is much more than electrical products. We are Canada’s market leader in energy solutions, renewables, lighting, wire & cable, automation and connected network solutions. We have access to the best partners in the industry and we go above and beyond to help our customers and partners grow.

Role summary

The Regional Automation Manager will lead and develop a team of Rockwell product specialists and automation technical resources across the region. You will own business planning, sales execution, distributor-partner development and margin performance for our Rockwell Automation portfolio. This is a hands-on leadership role combining Rockwell technical expertise with distribution and commercial experience.The Regional Manager is responsible for covering Western Ontario (Kitchener to London and North to Owen Sound)

Key responsibilities

• Lead, mentor and develop a regional team of Rockwell product specialists; recruit and build technical / commercial capability.
• Build and execute the regional business plan for Rockwell products (PLCs, HMIs, drives, FactoryTalk, SCADA, safety, IIoT), setting targets for revenue, margin and key accounts.
• Develop and maintain relationships with customers, system integrators and channel partners; coordinate with Rockwell representatives on promotions and technical alignment.
• Support major bids and technical proposals with scoping and pricing guidance.
• Provide technical oversight and ensure the team delivers pre-sales support, system architecture advice and lifecycle services.
• Coordinate inventory planning, product availability and logistics with distribution teams; improve quoting, configuration and contract execution processes.
• Ensure compliance with commercial policies, warranty processes and vendor programs.

Required qualifications

Key competencies

What we offer

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