The Opportunity
Reporting to the Head of Key Accounts & Emerging Channels, the Key Account Manager will be responsible for managing sales and relationships with licensed retail key accounts in the Ontario market. This is an exciting fast-paced sales opportunity for the right self-starter who is able to build customer relationships, sell in a fact-based manner, is data and category driven, and has previous experience with retail chain management including joint business planning, sales management, and merchandise planning.
Responsibilities
Selling and Influencing
Manage key accounts as assigned by the Head of Key Accounts.
Build new partnerships with emerging chains in the Ontario market, and secure business with those customers.
Plan revenue through service, new distribution analysis, NPD execution, promo pricing, In-store visibility, and account management.
Develop marketing initiatives with the customer marketing team based on your customers' needs and ability to execute at retail.
Effectively manage a given key account list, ensuring all administration records and information is up to date
Work in conjunction with the Provincial Sales Managers, and Territory Managers to effectively lead industry and brand education sessions with key customers and their staff
Achieve KPI targets on :
Margin, net revenue, distribution, penetration, and market share
Product placement
Price accuracy and communication
Product quality standards
Representing Canopy in line with brand and merchandising guidelines
Relationship Management
Build and maintain meaningful and valuable relationships that are favorable in supporting the annual operating plan
Build and develop relationships with key account owners and / or executives at a head office level
Build appropriate programs, planograms and product features that benefit both Canopy and the key account
Communicate and work cohesively with the Territory Managers on distribution, programs and features
Planning / Self-Management
Execute Region annual plan and commitments
Manage own time including building effective weekly / monthly schedules
Maintain and accurately track annual sales and consumer budgets on time
Effectively manage a budget to drive volume and share growth within acceptable trade practices, according to brand strategy and merchandising guidelines. Monitor and manage sales expenses within an allotted budget.
Execute all programs within established guidelines
Collaborate with the Provincial Sales Manager in planning sales activities and setting sales goals for assigned Region
Experience
University degree preferred
A combination of sales acumen, marketing experience, senior customer management experience, polished presentation skills, and data analytics
An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities to drive Canopy Growth’s and our customer’s business
Proven track record in achieving sales quotas and in-store condition KPI’s targets
Previous success in building and growing relationships with chain accounts.
Clean drivers abstract
A technologically savvy individual who is comfortable working in a data driven environment
Experience in Beverage Alcohol, FMCPG, or relatable industries an asset
5+ years’ experience in Sales, Account Management, Category Management or Trade Marketing in a related CPG Business
Proven track record of working remotely and independently