Product Manager

Fuel is the intersection of advertising and entertainment - where enjoyment meets solid business strategy. We marry the best strategists and creative minds with an army of in-house experts in animation, design, film and video production, sound design, music, and online programming.

What’s it like to work at Fuel?

For one thing, “research” regularly includes playing console games on a screen the size of Alaska. We’re one of the most advanced and innovative interactive studios in North America, developing online experiences and mobile marketing programs for some of the most respected brands in the world. In your first three months, you’ll touch more brands and gain more experience than you would working in a traditional agency for a year.

Job Description

The Product Manager is the product expert within the organization and is responsible for planning and execution throughout the product lifecycle, working closely with each department to ensure the product’s success. In this role, you will be responsible for determining product specifications, reviews, analysis, and recommendations.

Responsibilities

1. Build a list of product goals and key considerations
2. Work with the client to extract additional product-specific information
3. Prepare a market analysis that provides key insights related to the product’s category/industry
4. Prepare a comprehensive competitive analysis report
5. Prepare an opportunity review that ensures all team members are working towards a common goal
6. Communicate the needs/benefits as they relate to the target market
7. Execute feature reviews – a formal process to confirm all features are well defined and bring value to the product
8. Assist with the creation of usability studies and make key recommendations that augment UX
9. Assist with creative brainstorming to guide teams towards successful products
10. Assist with the preparation of a product budget to guarantee that the product is within scope
11. Assist with the creation of revenue projections and selecting the correct business model to maximize a product’s potential
12. Help identify additional soft benefits to the company and its clients
13. Prepare a product road map that demonstrates where the product is going and how it will get there
14. Conduct internal product reviews focusing on key deliverables and goals
15. Assist with scope/feature changes in a timely manner and alert key stakeholders of major impacts
16. Help balance budgets and timelines by tweaking the product road map
17. Assist with task/bug triages with core team members
18. Guide and consult with game designers, creative directors, and stakeholders to guarantee success
19. Help determine the analytics strategy and work with the analytics team to create meaningful reports
20. Become a product evangelist, campaigning for its success both internally and externally
21. Prepare and execute short-term and long-term product strategies
22. Create and compile recommendations for improvements based on feedback and analytics
23. Prioritize recommendations for stakeholder review
24. Produce a product lifecycle report measuring success and suggesting next steps
25. Create a “Current Market Landscape” report highlighting industry trends and opportunities
26. Review current intellectual property and assess potential for new products or underperformers
27. Formulate strategies to enhance Fuel’s product development division and improve processes
28. Mentor and coach team members on approaching projects from a product perspective

Qualifications

Professional Skills

• Strong motivational skills
• Strong attention to detail and focus on task completion
• An innovative and solution-oriented mindset
• Comfortable acting as an expert and engaging with clients daily
• Understanding of product development and aligning product goals with business goals
• Ability to work well across all development levels (Creative, Development, Finance, Executive)

Qualifications

• Minimum of 3 years’ experience as a Product Manager or Product Marketing Manager
• Bachelor’s degree in a business or technical discipline
• Ability to achieve goals with minimal supervision
• Successful track record of defining and launching excellent products
• Experience in the gaming industry is a plus
• Excellent written and verbal communication skills

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