VP of Sales [Canada]

Overview

Position Overview

The Regional Vice President of Sales will lead and drive Samyang’s growth strategy within their assigned region. This role is responsible for P&L ownership, strategic account development, retail execution, distributor and broker management, and team leadership. The ideal candidate brings deep industry knowledge, proven leadership skills, and a track record of building strong retail and foodservice partnerships in international markets.

Key Responsibilities

• Develop and execute a comprehensive sales strategy aligned with corporate objectives for the assigned region
• Lead and manage regional key account negotiations with national and regional retailers, distributors, and foodservice operators
• Oversee and direct local brokers and partners; drive accountability and performance
• Own regional sales forecasting, pricing, and promotional planning
• Identify new business opportunities, route-to-market strategies, and channel expansion initiatives
• Lead, mentor, and build a high-performing sales team
• Collaborate with cross-functional teams including marketing, finance, trade marketing, and supply chain
• Ensure full compliance with local regulations, trade practices, and internal reporting
• Represent the company at major industry events, trade shows, and customer meetings
• Report performance, risks, and opportunities to global sales leadership regularly

Qualifications

Preferred Attributes

Equal Employment Opportunity

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.

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