Marketing Manager

We are seeking a strategic and results-driven Marketing Manager to join our Business Partner Marketing team. This role is focused on leading the strategy and execution of Paid Search and Social digital marketing campaigns within a premier financial institution. As a key point of contact for assigned lines of business, you will manage end-to-end campaigns, from initial setup and ad trafficking to advanced optimization and reporting. This is a hybrid role based in downtown Toronto, offering a dynamic environment where you can influence business objectives through data-driven insights and innovative digital strategies.

Advantages

Valuable Financial Sector Exposure : Gain high-level experience working within a major banking environment on high-impact portfolios.

Platform Diversity : Opportunity to work across a wide array of industry-leading platforms including SA360, Google Ads, Microsoft Ads, Meta, Pinterest, and Snapchat.

Path to Growth : Strong potential for contract extension or conversion to a full-time permanent position (FTE).

Flexible Work Culture : Benefit from a hybrid work schedule (Thursdays and every 4th Friday in-office) that balances collaboration with personal flexibility.

Strategic Ownership : Act as the primary lead for your assigned portfolio, providing consultation and direction rather than just execution.

Collaborative Environment : Work alongside a diverse group of internal stakeholders, creative agencies, and external vendors in a fast-paced, innovative setting.

Responsibilities

Campaign Execution : Drive the end-to-end management of Paid Media campaigns, including strategy development, campaign setup, ad trafficking, creative syncing, and rigorous testing.

Strategic Consultation : Provide holistic digital strategic direction based on business needs, competitive landscapes, and industry trends to meet organizational KPIs.

Stakeholder Leadership : Act as the primary point of contact for assigned lines of business, partnering with marketing communications and ecommerce teams to develop integrated strategies.

Performance Optimization : Identify and execute optimization opportunities to maximize campaign performance and ensure executional excellence.

Reporting and Insights : Pull comprehensive metric reports and synthesize findings into key messages and recommendations for various internal audiences.

Vendor and Agency Management : Collaborate closely with media and creative agencies to troubleshoot ad server challenges and resolve any reporting discrepancies.

Cross-Functional Collaboration : Work both autonomously and collaboratively with internal consultants and managers to achieve successful project delivery across all digital channels.

Qualifications

Professional Experience : 4+ years of dedicated Paid Media experience with a focus on Paid Search strategy, execution, and optimization.

Platform Expertise : At least 4 years of hands-on experience and / or certification in both SA360 and Google Ads.

Stakeholder Management : 2+ years of experience in a leadership or client-facing capacity, with a proven ability to influence stakeholders and build professional relationships.

Analytical Proficiency : Demonstrated ability to define KPIs, analyze complex metrics, and translate data into actionable strategic recommendations.

Technical Knowledge : Deep understanding of the marketing funnel, ad trafficking, audience assignment, and automated reporting tools.

Educational Background : Strong critical thinking skills and adaptability to evolving digital tools and industry trends.

Preferred Assets : Prior experience in the financial services or wealth management sectors, familiarity with emerging platforms (Pinterest / TikTok), and experience mentoring team members.

Summary

This is an ideal opportunity for a proactive digital marketer who possesses an entrepreneurial mindset and a passion for technical excellence. If you are a self-starter who excels at turning data into strategy and enjoys building strong professional partnerships, we encourage you to apply. Join our team and help elevate our digital marketing programs to the next level through innovation and strategic vision.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary / gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.