Admissions, Communications, and Marketing Director

Job Summary

The Admissions, Communications, and Marketing Director fulfills the mission of the Catholic school by planning and implementing the overall admission process, including internal and external communications and marketing to promote the mission and identity of the school. The Director of Admissions, Communications, and Marketing has decision making responsibilities within essential job functions, in keeping with school policies. The position is hired and evaluated by the principal / head of school.

Essential Duties

• Supports and upholds the philosophy of Catholic education and the mission of the school
• Acts as a witness to Gospel values by modeling the teachings of the Catholic Church
• Supports and adheres to the Code of Conduct and policies and procedures of the school and Diocese
• Maintains confidentiality regarding school matters and shows leadership toward advocating the mission of the school
• Presents the school to prospective families through proactive communication, marketing, outreach, and events. Plans and implements a comprehensive admission and marketing program including advertising campaigns in print and digital avenues, and schedules, communicates, and implements tours, open houses, shadow visits, and orientations for prospective families
• Serves as the primary relationship manager with all prospective families with timely communication and directs admissions process from point of inquiry through enrollment
• Prepares admission and marketing materials, engages a parent enrollment committee and maintains admissions marketing on the website, with outreach to parishes, and collaboration with local family businesses, childcare centers, and religious education programs
• Maintains the accuracy of the school’s student / family database and serves as the school resource for questions / training
• Provides insight and input into the strategy and design of communication / marketing initiatives to drive prospective families to consider St. Mary’s
• Communicates effectively within the school community and with administration, faculty, and parish
• Meets staff development guidelines as set forth by the Diocese / local administration
• Demonstrates professionalism in conduct, demeanor, and work habits
• Maintains a work schedule that maximizes availability to the school, students, staff, and parents
• Collaborates with peers to enhance the work environment and support instructional planning
• Supports office staff and their work as needed
• Prepares statistical reports as needed
• Maintains the school’s archiving system for student records
• Maintains photography permissions and shares with school personnel and Development Office
• Plans for and supports the communication for new families to successfully begin their journey as a school family, and creates and implements the new family welcoming process
• Regularly plans for and supports the communication needs of the school to current and future families of the school through the established channels of website, School newsletter, School calendar, social media, newspaper

Knowledge, Skills, And Abilities

Education

Minimum Qualifications

Experience

Certifications And Training

Working Conditions

Employee Certification

All employees must adhere to the Catholic Schools Standards of Conduct, the Diocese of Austin EIM policies, and the social, ethical, and moral teachings of the Roman Catholic Church as interpreted by the Bishop of Austin.

Texas is an “at-will” employment state. Letters of employment are not contracts, nor do they bind the employer or the employee to a predetermined time or guarantee of employment.

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