Digital Product Manager, Content Supply Chain

Description

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

What You’ll Do

Reporting to the Director, Content Marketing and Marketing Operations the Digital Product Manager, Content Supply Chain is responsible for ensuring that Content and Workflow technology products and platforms drive business results, enable faster time-to-market for content, improve reporting, and optimize workflows for advertising, content, and product campaigns. They are responsible for managing the technology roadmap for the entire content supply chain, from planning through to production, delivery, and analysis. This involves continuously evolving Fidelity’s platforms to meet changing market demands, finding integration and automation opportunities, implementing artificial intelligence (AI) into workflows and maintaining an up-to-date Content and Workflow technology roadmap.

In this role, they will be responsible for reviewing, documenting, and optimizing processes, new technology RFP processes, reviews of existing technology, risk and control assessments for technologies, creating technical product documentation, ensuring proper tracking and tagging for content and reporting. They will collaborate with agencies and vendors to meet deliverables, work closely with various stakeholders, including Marketing, Sales, Product, Advanced Analytics, Development, Quality Assurance, DevOps, Information Systems, Operations, Risk and Compliance to ensure their engagement and collaboration when required. Also, they will troubleshoot workflow implementation issues, perform quality assurance checks, and lead measurement for content workflows, which includes, but not limited to, process measurement and optimization recommendations. leveraged by advisor audiences.

How You’ll Make an Impact

Oversee implementation and integration of content and workflows technology enhancements across the content supply chain, from content creation, asset management, workflow, content distribution platforms, and analytics / reporting systems

Ensure seamless integration of various technologies to enable efficient workflow, scalability and content velocity

Own the strategy, tactical implementation and be the subject matter expert for Fidelity’s internal and external content and workflow tools across the supply chain, including third-party vendors and / or agencies

Work closely with various stakeholders to ensure successful deployment and integration of Content and Workflow technology and marketing tech solutions

Create detailed technical documentation for Confluence (or other records platforms) clearly outlining integration points, data flows and risks / controls

Own and manage the risk and controls assessment process in Content and workflows for Content and Workflow technology

Stay up to date with industry best practices and emerging trends to drive continuous improvement and innovation

Maintain a backlog of enhancements for Fidelity’s content supply chain technology roadmap

Build a yearly scorecard for content and workflows technology

Work closely with Data Analytics to measure content and workflows and prove effectiveness

Foster collaboration and cross-functional partnerships with internal teams to ensure effective implementation and utilization, working particularly closely with IS, Data Analytics and Digital Marketing

Assess and mitigate risks related to content and workflow technologies, ensuring compliance with security and privacy standards

Develop and execute the strategic plan for content, workflows and marketing technologies, aligning it with the overall marketing and business objectives

Skills and Knowledge

Have Strong critical thinking and problem-solving skills

Product owner mindset (e.g. Agile Scrum) driven by business goals, key metrics, and outcomes

Excellent communication and leadership skills, both written and verbal

Enthusiasm for technology, generative AI, automation and an ability to balance vision with execution

Ability to analyze data, glean insights and summarize data and trends for decision makers

Must be very detail oriented and can work well under pressure

Self-starter and fast learner with the ability to work well independently as well as collaboratively with cross-functional teams

The ability to manage multiple priorities in an ever-changing environment and meet deadlines

Ability to drive consensus amongst key stakeholders

Presentation skills to articulate vision

What We’re Looking For

University Degree (Bachelor Degree ) or equivalent work experience

Degree in Marketing, Business, Math, IT‐related or Engineering background

7+ years of strong technical background in marketing technology strategy and implementation

Experience in optimizing content planning, production and delivery processes

Experience in Marketing workflow management and optimization, particularly through Adobe Workfront

Experience in digital asset management technologies such as Adobe

Experience Manager Assets

Experience working with creative and design teams and familiarity with content production processes

A passion and interest in in automation, AI, and generative AI in the content production and delivery process

Strong understanding of Agile concepts such as Scrum, Kanban, Lean, etc.

Experience creating product roadmaps, backlogs, business case development and reporting

Experience in creating documentation, test plans and in managing risk in

projects, enhancements or implementations

Nice to Have

Relevant certifications or accreditations such as Adobe Workfront

certifications or Adobe Experience Manager certifications

Familiarity with Adobe Creative Cloud

Financial services or digital marketing agency background