Digital Marketing Lead

Reporting to the Director, Partnerships, the Digital Marketing Lead will be responsible for leading and implementing digital marketing initiatives as part of the corporate Communications and Marketing team. The successful incumbent will develop and implement digital strategies that include marketing campaigns, analyze market trends, and track customer behaviour. Responsible for the day-to-day management of our digital marketing assets, which includes content creation and distribution on relevant platforms. This position requires an enthusiastic and motivated individual who has a passion for digital marketing and is motivated to get things done! The successful applicant will have an eye for detail, create marketing plans for multiple projects, and other related marketing tasks.

Key Roles and Responsibilities :

• Lead the development and implementation of digital marketing strategies aligned with organizational goals.
• Accountable for planning and executing online marketing campaigns across various channels, including but not limited to Linkedin, X, Meta.
• Responsible for the development and implementation of content strategy and creation, ensuring alignment with brand messaging.
• Responsible for gathering data and interpreting analytics to measure campaign effectiveness and align findings with the digital strategy and organizational strategy
• Develop marketing materials including but not limited to social media content, newsletter / magazine articles, presentations, web content, brochures, bulletins, and surveys.
• Lead social media management, monitor conversations, and track performance.
• Stay updated on industry trends and emerging technologies to implement innovative strategies.
• Lead cross functional collaboration with other departments to ensure alignment in marketing efforts.
• Other duties as assigned.

Experience, Skills & Qualifications :