Sr. Performance Lead

Responsibilities

• Develop and oversee overall performance marketing strategy
• Create strategy and optimization for Google Ad campaigns (SEM)
• Create strategy and optimization for Social Ads ( Facebook, Instagram and Tiktok Ads)
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
• Supervise the paid listings on third party websites and media partners
• Develop and oversee email marketing and marketing automation strategy
• Create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
• Supervise all performance tracker and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
• Conduct regular conversion rate optimization audits and execute A / B tests, user testing / feedback to improve conversion rates across the brands' digital channels and asset

Requirements

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth. We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.

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