Job Description
Our reputable client in the private equity sector is seeking a new Senior Digital Marketing Manager to join their team!
Reporting to the Director, Digital Marketing, the Senior Digital Marketing Manager will play a pivotal role in refining, executing, and optimizing strategic digital marketing initiatives.
This position entails overseeing campaign implementation, streamlining marketing operations, and spearheading advanced website optimization efforts.
The ideal candidate is a strategic
thinker with a passion for digital marketing.
This role is 100% ONSITE in Burlington.
Roles and Responsibilities
- Develop, implement, optimize, and provide strategic oversight for paid digital campaigns across social media (Meta and TikTok) and SEM (Google Ads) platforms, ensuring alignment with business goals.
- Implement and manage tracking for digital campaigns, ensuring accurate
measurement and reporting of campaign performance.
- Enhance the effectiveness of digital marketing efforts by optimizing website touchpoints, ensuring a seamless and engaging customer experience from awareness to conversion.
- Regularly perform website audits to pinpoint opportunities for enhancing overall site performance, user experience, SEO, and implement required optimizations.
- Oversee marketing operations including assisting with CRM management, email marketing automation, and analytics.
- Streamline and optimize marketing processes and workflows to increase efficiency and effectiveness.
- Monitor and report on performance metrics to assess campaign effectiveness, website metrics, and overall digital marketing ROI, providing comprehensive reports to leadership on key performance indicators (KPIs)
- Collaborate with the content, designs, and the sales team create customer-focused messaging and content aligned with marketing strategies and company goals.
- Develop and maintain a comprehensive digital marketing budget, ensuring the allocation of resources aligns with strategic goals and maximizes ROI.
- Ensure consistent and clear communication across all digital marketing channels to maintain brand integrity and messaging.
- Identify and implement opportunities for continuous improvement in digital marketing processes and strategies.
Qualifications and Skills
- Post-secondary education in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing. Real estate or finance industry experience preferred.
- Proven track record of successfully managing paid media campaigns with $10M+ annual budgets, demonstrating the ability to effectively grow and optimize these budgets over time.
- Experience with AI and machine learning applications in digital marketing is a plus.
- Advanced proficiency and proven experience in successfully managing paid digital marketing campaigns on social media (Meta and TikTok) and SEM (Google Ads) platforms.
- Strong understanding and hands-on experience with website optimization techniques with the ability to execute necessary changes.
- Proficient in marketing automation tools and CRM systems.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional organizational skills, capable of efficiently prioritizing tasks and managing deadlines in dynamic, fast-paced settings.
- Proficient in digital tools such as WordPress, Google Analytics, Google Tag Manager, Looker Studio, SEMrush, Mailchimp, and other relevant platforms.
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