Marketing Manager

MARKETING MANAGER (M/F)

Location: Anjou in East Montreal

Our client, based in Anjou, is looking for a strategic and proactive Marketing Manager.

You will be at the heart of our strategy for revamping our marketing communications and promoting our products. Collaborating closely with Sales, IT, Management, and our partners, you will be responsible for planning, creating, coordinating, and executing all our marketing actions, both in the field and in the digital world.

As the Marketing Manager, you will play a key role in the development and implementation of the company's marketing strategy. The missions will be diverse and strategic, covering all activities related to marketing and customer communication.

Your Key Responsibilities

The breakdown of tasks is estimated as follows:

Marketing Content (30%)

Campaign Creation and Implementation (20%)

Strategy Definition (15%)

Events (10%)

Marketing Budget Management (5%)

Market Research and Competitive Intelligence (5%)

Social Media (5%)

COOP Marketing (5%)

Advantages
Your Benefits on this Marketing Manager Position:

•Located in East Montreal in Anjou
•On-site parking
•Flexible group insurance plan partially paid for by the employer, including: dental and medical coverage, short- and long-term disability insurance, and life insurance
•Telemedicine and Employee Assistance Program (EAP)
•Partner discounts
•Retirement plan with generous employer contributions
•12 paid statutory holidays, including 4 during the holiday season, 5 paid sick days, and one paid volunteer day each year!
•Hybrid Work: possibility of working 2 days remotely per week once the training is completed (3 months)
•Commitment to providing a warm and collaborative workplace conducive to personal development
•Opportunities for skills development and professional growth

Responsibilities
Content and Collateral: Create and update all promotional tools (technical sheets, presentations, catalogs, etc.).

Visual Design: Design visual templates for various media (print, digital, trade shows).

Cross-Functional Collaboration: Work closely with sales and product directors to align materials.

Media Development: Develop printed advertisements, brochures, videos, and visuals for trade shows, etc.

Global Strategy: Develop the company's overall marketing strategy, in line with its commercial and financial objectives.

Objective Setting: Determine short, medium, and long-term marketing objectives.

Market Positioning: Identify target market segments and position the company's offering to best meet their needs.

Event Management: Participate in the organization of trade shows (e.g., MCEE), client events, and corporate trips.

Logistics Coordination: Coordinate logistics, promotion, and production of event-related material.

Social Media: Create, plan, and publish relevant content; actively engage the community; and analyze publication performance.

COOP Management: Maintain and update the inventory of COOP marketing agreements with our suppliers, and strategically plan their use in collaboration with the sales management.

Customer Loyalty: Rebuild the entire customer loyalty program in collaboration with the sales management.

Qualifications
Bachelor's degree in Marketing, B.A.A., or equivalent experience.

Fluency in French and English, both written and spoken, to communicate effectively with our teams and clients across our 2 Quebec branches and 4 English-speaking Canadian branches.

Knowledge of B2B marketing principles.

Proficiency with the Microsoft Office Suite; very strong command of the Adobe Creative Cloud suite, Canva, or AI presentation tools (Assets: knowledge of Beautiful.ai, Figma, etc.).

Basic knowledge of SEO, e-commerce, and social media.

Strong organizational skills and the ability to manage multiple parallel projects, with diligence and creativity.

Summary
If you are interested in this Marketing Manager position located in the East End of Montreal, in Anjou, please send your CV to mag.paga@randstad.ca

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.