Content Marketing Coordinator

Content Marketing Coordinator

Department : Marketing

Reports to : Content & Social Media Manager

Location : Chilliwack, BC

Hours of Work : Full-Time

Workplace Category : Hybrid

Your Role at Petcurean : The Content Marketing Coordinator will work under the guidance of a Content & Social Media Manager, to cultivate an online community, creating engaging content, and managing our social media channels to drive measurable results. The Coordinator will bring state-of-the-art knowledge about current and emerging social media and influencer marketing best practices to the role, continuously learning and evolving to better serve the team and our consumers.

Focused on executing the department's brand and content strategy, the Coordinator will develop and implement digital content such as social media initiatives and influencer marketing campaigns. They will collaborate closely with the marketing teams to ensure creative assets are effectively utilized across the organization. This role plays a pivotal part in enhancing our organizational culture.

Your Future Team : The Coordinator reports directly to the Content & Social Media, and maintains a strong collaborative relationship with the broader marketing team.

If you were the Content Marketing Coordinator now, here are some of the core activities you would be doing :

Community Coordination

• Coordinates the execution of the marketing strategy to translate this into an effective content strategy across the digital ecosystem
• Maintains the ability to multi-task and move in-and-out of varying mindsets to support multiple user communities across a global range of initiatives concurrently
• Monitors the community in collaboration with Customer Care to ensure timely and ongoing engagement within the context of specific guidelines and rules of engagement.
• Plans and act as a frontline ambassador interacting with customers and fans in real-time on a range of platforms, including Facebook, Instagram, TikTok, YouTube, and others.
• Maintains a strong online presence by participating in and helping shape conversations.
• Manage the Influencer and / or Ambassador Program, including evaluating & making recommendations for new opportunities

Content Creation

Analysis

Content Marketing Strategic Support

Partner Management

Research & Development

Other Duties

Here are some of the skills we are looking for our next Content Marketing Coordinator to bring to the team :

Are you our next Content Marketing Coordinator? Here are some of our must-haves :

What's in it for you?

About Us

We are in the business of putting pet's first, through formulating superior-quality and nutritionally balanced recipes that give dogs and cats happier, healthier, and longer lives. Founded in 1999, as a local BC company, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet speciality stores across North America, and in over 30 countries around the world. Behind our success are our people that never waver from our brand's ultimate mission of putting pets first. Our People make us who we are and represent the true heart and soul of Petcurean.

Equal Opportunity Statement

Petcurean is an equal-opportunity employer. We are committed to providing an inclusive and welcoming environment for all employees, candidates, and clients. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability status. Diversity and inclusion are core values at Petcurean, and we actively encourage candidates from all backgrounds to apply for this position. We would like to thank all applicants for their interest; however only those candidates selected for an interview will be contacted.