Marketing Communications Specialist

Overview

About Pacific Blue Cross (PBC): Pacific Blue Cross has been British Columbia's leading benefits provider for over 80 years. We are an independent, not-for-profit society with roots in BC’s health care system. We provide health, dental, life, disability, and travel coverage to 1 in 3 British Columbians through employee group plans and individual plans. We are committed to keeping health care sustainable for all British Columbians. Through our PBC Health Foundation, we fund projects that improve health outcomes related to mental health and wellbeing as well as the prevention and/or management of chronic disease. We are looking for people who want to make a difference and grow their career with us.

Perks

• Work-life balance with flexible working hours of 7 hours per day, Monday to Friday (35 hours per week).
• Paid vacation starts at 3 weeks per year, increasing with years of service.
• Hybrid work environment (a combination of work from office and work from home days).
• Generous benefits, including extended health, dental, and life insurance; premiums paid by PBC.
• Company pension contributions after 1 year of service.
• Education allowance up to $1,000 per calendar year.
• Onsite gym, cafeteria, and access to virtual doctors/counsellors 24/7 via our Employee Family Assistance Program.

About The Position

We are seeking 1 temporary Marketing Communications Specialist to join our Marketing team. This position is unionized and part of the CUPE 1816 Bargaining Unit. The wage for this position is $5,882 - $6,833 per month and is paid at hourly rates with wage increases in accordance with the Collective Agreement.

Job Summary

Under the broad managerial direction of the Assistant Manager, Marketing Communications, the Marketing Communications Specialist provides creative marketing services in the design and delivery of marketing projects to internal stakeholders in accordance with established PBC price, product messaging, and promotion strategies. The role collaborates with external vendors including PBC’s public relations organization, advertising agency, and non-agency suppliers; provides communication support to PBC leaders; prepares and edits press releases, articles, and blog posts; identifies, participates in, and coordinates strategic planning of community impact programs including sponsorships and events to increase public awareness of PBC initiatives, products, and services; and proactively maintains networks with internal contacts to ensure knowledge on PBC’s insurance products and services, upcoming initiatives, and external factors affecting competitive advantage is current and relevant.

Job Duties

Marketing Project Design and Delivery

• Provide creative marketing services in the design and delivery of marketing projects to internal stakeholders in accordance with established PBC price, product messaging, and promotion strategies. Review briefing notes and schedules to identify requirements and determine the best approach to engage audiences through suitable channels and tactics; plan project execution.
• Consult and collaborate with internal stakeholders across the organization to ensure deliverables meet objectives, align with branding and messaging, and provide ongoing project status briefings.
• Design the overall format and content of marketing collateral (advertising copy, social media, reports, news releases, video scripts) consistent with PBC’s brand and style guidelines.
• Collaborate with Graphic Designers to produce materials, and proof final designs.
• Facilitate agreement between multiple project stakeholders when there are differing viewpoints.
• Attend and participate in regular project status meetings to identify and address challenges related to timing and resources.
• Conduct project sign-off upon completion.
• Collaborate with external vendors (e.g., video crews, photographers) to ensure PBC’s image is accurately represented to external stakeholders.

Media Relations

Provide communications support to PBC leaders in situations with potential or actual impact on public perception (e.g., customer complaints) by authoring responses in consultation with management or escalating as per protocols. Prepare and edit press releases, articles, and blog posts for management review prior to publication.

Community Impact (Event Production and Sponsorships)

Identify, participate in, and coordinate the strategic planning of community impact programs including sponsorships and events to increase public awareness of PBC initiatives, products, and services.

General Department Support

Proactively pursue, establish, and maintain networks with internal contacts to ensure knowledge on PBC’s insurance products and services, upcoming initiatives, and external factors affecting competitive advantage is current and relevant. Identify trends and collaborate with team members and management to capitalize on opportunities within available resources. Produce documents including project progress reports and dashboards from templates. Contribute to the development and maintenance of PBC’s corporate brand identity and enhance department processes and procedures. Maintain up-to-date knowledge of marketing approaches through continuous learning. May assist new employees by sharing knowledge and demonstrating duties. Perform other related duties that do not affect the job rating.

Qualifications

• 2-year diploma in Marketing, or equivalent.
• Proficiency in Word, Excel, and PowerPoint.
• 4 years of related experience in a marketing communications role, including:
• Experience in creative and business writing with emphasis on proactive marketing of business products.
• Experience developing and coordinating communications campaigns involving multiple stakeholders.
• Demonstrated critical thinking and problem-solving skills.

If you’re excited about taking on this opportunity, please apply via our website this week at http://www.pbchbs.com/company/careers/

While we thank all applicants for their interest, only short-listed candidates will be contacted.

Diversity, Equity, and Inclusion

PBC is an Indigenous Works employer of choice, an Insurance Business Canada Diversity, Equity, and Inclusion award winner, one of Canada’s Greenest employers, a Canadian Centre for Diversity and Inclusion (CCDI) employer partner, and a Pride at Work partner. We strive to create a workplace where everyone feels valued and employees feel empowered to participate and contribute regardless of race, ethnicity, gender, sexual orientation, religion, ability, education level, parental status, or socioeconomic status. We are an equal opportunity employer and welcome applications from all qualified candidates.

To request an accommodation in completing this job application, testing, interviewing, or other participation in the employee selection process, please direct your inquiries to careers@pac.bluecross.ca. These accommodation requests will be reviewed confidentially by Human Resources.