Director, Product Innovation

This range is provided by Pure Sunfarms. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$115,000.00 / yr - CA$170,000.00 / yr

Pure Sunfarms is one of Canada’s largest licensed producers of high-quality, greenhouse-grown cannabis based in BC’s Fraser Valley (Delta). We are proud to bring together individuals from a wide breadth of industries, backgrounds, and experiences, with a diverse team committed to excellence. Our diversity drives our uncompromising approach to quality and success within the Canadian recreational cannabis market.

Essential Functions

• Trends & Market Intelligence : Cultivate deep knowledge of industry trends, the competitive landscape, and emerging categories to identify consumer insights that unlock white space opportunities and drive growth.
• Ongoing identification of consumer insights – including consumer behaviors, preferences, and needs—leveraging research and cross-industry inspiration to inform innovation strategy.
• Product Ideation & Development : Lead product strategy and product pipeline development across the brand portfolio, ensuring alignment with brand vision and overall business objectives.
• Champion and manage new product opportunities across multiple categories—from concept ideation through design, development, and commercialization—to maximize in-market performance.
• Oversee packaging design and development in close collaboration with brand, creative, and regulatory teams.
• Lead post-launch product evaluations, gathering insights and performance data to inform future innovation planning.
• Strategic Cross-Functional Collaboration : Partner with cross-functional teams—including regulatory, marketing, product development, and commercial teams—to bring consumer-centric innovation to market in a highly regulated environment.
• Ensure consistent stakeholder alignment and clear communication throughout the innovation process and launch cycle.
• Manage team output related to innovation milestones, ensuring timely execution, accountability, and cross-functional coordination.

Other duties

At Pure Sunfarms, we’re committed to ensuring we’re bringing the best we have to offer to our consumers. This means other duties may arise since we work together to ensure we support all business activities – seed to sale.

Work status

This is an on-site role, working in or supporting operations and working collaboratively with cross-functional teams across the business.

Your story

Your Experience

We already know you love working in product innovation, but we want to know more about your strengths. You’re good at the following :

Your Approach & Strengths

At Pure Sunfarms, we grow our team with the same care and commitment that we devote to our quality. We strive to be the best in everything that we do and are excited to learn more about your experiences and how you can contribute to Pure Sunfarms.

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