Analyze market research data to improve business decisions or activities
Develop communication strategies
Direct the development and maintenance of an organization's Internet and intranet sites
Direct the marketing strategies of establishments
Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
Direct the team on crucial information they should gather and research
Establish distribution networks for products and services
Evaluate communication strategies and programs
Evaluate the marketing strategies used by establishments
Oversee the preparation of written material for website content
Hire, train, direct and motivate staff
Plan and control budget and expenditures
Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
Initiate and maintain contact with the media
Maintain and manage digital database
Consult with clients after sale to provide ongoing support
Green job
Involves duties and responsibilities that lead to positive environmental outcomes