Content Marketing Specialist

Our client is a complete Digital Asset Management Platform (SaaS) providing an all-in-one hosting solution for videos, audio, images, and podcasts. The company’s SaaS solution provides our clients a platform to manage, enhance, embed, and publish content while they monitor and analyze in real-time the engagements with their clients and viewers.

The role

We are seeking a driven, detail-oriented Content Marketing Specialist to join our growing team. Reporting to the CMO and playing a key role in our marketing strategy, this role will be responsible for leading and executing our content, email, social, and sales material support initiatives.

If you are a content marketer with a conversion-driven mindset and you’re looking to be a part of a company that truly wants to make a difference, this role is for you.

Daily responsibilities

• Write and edit high-quality content (blogs, social media posts, case studies, landing pages, emails, sales materials, etc).
• Monitoring site metrics and identifying content optimization opportunities.
• Manage company’s blog and resources, building a strategic content calendar that prioritizes topics that support lead generation objectives.
• Understand new features and solutions, create content marketing, and adjust per channel.
• Manage the creative review process touchpoints, external and internal.
• Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
• Growing our subscriber base by providing them with regular, helpful content.
• Gathering customer feedback on documentation to improve usability.
• Generating innovative ideas for content and workflow solutions.
• Researching and editing existing documents and resources.
• Collaborate with design, sales, and customer success to create collateral that supports company objectives.
• Conduct ongoing keyword and competitor research in order to create content for the site, landing page, on platform pages.
• Support the marketing team in any other duties as assigned.
• Collaborating with product marketers, sales, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Creating high-quality, value-driven GRC resources that drive leads, subscribers, and awareness (user guides, technical overviews, ebooks, whitepapers, infographics, templates, etc.)

Requirements

• Fluent English.
• BA/BS in business preferred or equivalent experience.
• Strong writing, analytical, and presentation skills—so much so that you can take even the most complex processes and technologies and translate them into simple and digestible content (written, graphic, and verbal).
• Comfortable with technology and can pick up new platforms, tools, and features quickly.
• You think marketing software is anything but boring.
• 3+ years experience in SaaS B2B content marketing with improving organic performance and SEO.
• Experience on the latest tactics and algorithm changes to drive qualified organic traffic.
• A portfolio of B2B marketing writing samples is required.
• A self-starter with excellent project management skills and the ability to lead and manage time-sensitive, cross-functional initiatives in a fast-paced, highly entrepreneurial environment with little supervision.
• Experience executing a variety of marketing initiatives as part of managing an integrated content marketing program – e.g., developing, writing, and editing a variety of marketing assets and other content, including white papers, case studies, e-books, guides, web copy, and digital ads.
• Proficiency with Adobe Creative Suite (InDesign, Photoshop)
• Expert knowledge of Google Search Console, Google Analytics, and SEMrush.
• Experience using marketing automation tools like Pardot, Marketo, or HubSpot

Compensation Package

Base Salary | Monthly Commission | Team Goals (Q/Y) Bonuses | Extended Health Care Benefits | Home Office Allowance

Learning & Developing | Career Growth

The company is dedicated to supporting new members by building an environment that celebrates knowledge sharing and growth. Successful candidates will get the opportunity to work with colleagues with a broad mix of experience levels and tenures. The Content Marketing Specialist will be on a career growth path where assigned projects will be based on developing into a better-rounded professional and enable them to take on more complex tasks in the future.

This is a Full-Time and Remote role.