AD Marketing, New Product Launches & Life Cycle Management, Oncology

The Associate Director Marketing (ADM), Oncology will be responsible for a portfolio of brands including the lifecycle management of an established product as well as the launch of new innovative oncology therapies. The ADM will lead and execute a best-in-class launch of a new Oncology treatment to enter the market optimally positioned for adoption, aligned with patients and stakeholders needs. The ADM will lead the therapeutic area cross-functional team in the identification of short- and long-term opportunities that will maximize brand value and optimize lifecycle performance. They will also play a pivotal role in establishing and strengthening partnerships with key stakeholders across the Canadian Hematology and Oncology landscape, grounded in a deep understanding of stakeholder needs and aligned interests. Success in this role demands the application of Oncology Launch experience and advanced marketing expertise, strategic agility, and operational leadership to drive meaningful results. This position requires a forward-thinking mindset, with a strong ability to analyze complex data, solve problems decisively, and execute high-impact plans with precision and accountability.

Essential Functions

• Strategic Launch Leadership: Serves as a key contributor to the development of the Canadian Launch Centre of Excellence, collaborating with country leadership to shape foundational systems and processes that will support all future brand launches—not just Oncology.

• Enterprise-Level Impact: Leverages the upcoming Oncology launch as the pilot for national launch excellence, ensuring learnings and infrastructure benefit the broader organization across therapeutic areas.

• Lead the Launch readiness for a new Oncology brand. Coordinate and develop a pre-launch plan by working with cross-functional teams to ensure a robust market and customer understanding, identifying access and reimbursement pathways, apply market insights to inform a brand value proposition and forecasts that are aligned with our company goals.

• Mapping the Key Target Audience and inform the sizing of the field team.

• Prepare digital go to market plan that is fully integrated into launch plans.

• Prepare and present progress reports to senior management, highlighting key achievements and areas for improvement.

• Identify pre-launch training content and delivery plan for the field team to effectively promote the product

• Combines brand leadership with enterprise capability-building, requiring cross-functional collaboration, system-level thinking, and strategic agility to influence launch readiness and execution at an organizational level.

• Lead the omnichannel transformation of the oncology portfolio, ensuring innovative and compliant approaches to engaging HCPs and other stakeholders.

• Lead the development and implementation of the annual and long-range commercial plans including brand positioning, brand messaging, market research initiatives, pricing strategies, communication plans (publications, congresses), opinion leader development, sales targets, etc.

• Lead the Brand team and development of productive cross-functional relationships with key internal functions: Sales, Medical, Market Access, and Regulatory to ensure cross-functional input and alignment to Canada plans across Hem/Onc portfolio.

• Provide mentorship and coaching to a Brand Manager, fostering their professional development, performance, and strategic thinking capabilities

• Lead the development of strategies to enhance relationships and partnerships with key external stakeholders: Key Opinion Leaders (KOLs), Oncologists, Nurses, Pharmacists and others in the Hematology/Oncology circle of care.

• Lead the planning and implementation of advisory board and consultancy meetings to gain expert advice on critical business questions across the Hematology/Oncology portfolio.

• Collaborate with finance to develop brand specific forecast models and provide input and partner with finance on regular forecast update to accurately assess market opportunity

• Collaborate with internal supply chain management team and local supply vendors to identify ongoing supply requirements to ensure in country product supply.

• Monitor the implementation of the marketing plans to ensue execution is both efficient and effective and provide corrective solutions where necessary to maintain or exceed plan targets.

• Oversee agency partners and other vendors to ensure strategic alignment and executional excellence.

• Demonstrate a comprehensive understanding of the disease state, competitive landscape and therapeutic management in each of our potential markets.

• Identify, assess and effectively champion lifecycle opportunities to the Business Unit Head, Hematology/Oncology and within the organization.

• Develop, manage and operate within budget to ensure optimal investment of promotional resources.

• Monitor brand performance and market dynamics, using data-driven insights to adjust tactics and ensure the achievement of financial and strategic objectives

• Lead the development of promotional campaigns and materials, ensuring scientific accuracy, compliance with PAAB and IMC code, and relevance to Canadian stakeholders Champion a high-performance culture, fostering collaboration, innovation, and accountability within the oncology marketing team

• Respect and adhere to all applicable ethical/legal/regulatory guidelines in the organization and industry.

Required Knowledge, Skills, and Abilities

• 7+ years of marketing (or related commercial experience) in biotech/pharmaceutical industry, with minimum 5+ years marketing experience.

• Proven track record in launching multiple brands

• Proven track record in Solid Tumor Oncology preferably in GI and Breast cancer

Preferred Knowledge, Skills, and Abilities

• Experience managing the brand lifecycle from launch to LOE (loss of exclusivity).

• Ability to prioritize and allocate resources across multiple brands effectively.

• Ability to lead brand planning processes, including budgeting and ROI analysis.

• Proficient in leveraging data and insights to drive strategic decisions.

• Experience with competitive analysis, market research, and KPI tracking.

• Proven experience developing and executing omnichannel engagement plans tailored to HCPs (e.g., oncologists, pharmacists, nurses).

• Ability to integrate digital, personal (rep), and non-personal (remote, email, virtual rep) channels into a unified customer experience.

• Understanding of customer segmentation and journey mapping in the oncology setting.

• Ability to leverage data and analytics to create personalized content and channel experiences.

• Proven experience leading both marketing and sales teams, with a strong track record of aligning strategic brand planning with field execution to drive commercial performance. Experience as a second-level leader (i.e., leading people leaders) is a strong asset

• Pharmaceutical sales experience in a hospital/specialty environment.

• Strong analytical, strategic and planning skills.

• Highly motivated, results oriented orientation with demonstrated leadership and communication skills.

• Excellent verbal and written interpersonal and communication skills.

• Ability to drive projects forward, work on own initiative and with a cross-functional team.

• Demonstrated project management skills and track record of meeting deadlines.

• Proficient in English. French proficiency is an asset.

Required/Preferred Education and Licenses

• Bachelor’s Degree or equivalent. Life Sciences or related discipline is preferred.

This role requires approximately 30 - 40% travel.

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