Digital Marketing Specialist (Email Marketing and Content Development)

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The Opportunity

CAA Atlantic is recognized as one of Atlantic Canadas Top Employers (2025). We are committed to your professional development. Our comprehensive training programs and continuous learning opportunities will help you advance in your skills and achieve your goals. Our generous vacation allowance annual incentive program and top-tier benefits ensure you and your family are well taken care of.

With a legacy dating back to 1947 we blend tradition with innovation to revolutionize safety service and well-being. Today we are proud to serve over 320000 Members across New Brunswick Nova Scotia Prince Edward Island and Newfoundland and Labrador. If youre looking to be part of a company thats leading the charge in modernizing the travel automobile industry look no further! Together well drive innovation and redefine the way Atlantic Canada experiences the world.

Find out more about life at CAA Atlantic by watching this short video on YouTube : Hidden Gems : Working at CAA Atlantic

To learn more about the CAA Atlantic employee experience visit us online :

• Careers CAA Atlantic- Work With Us
• Careers CAA Atlantic - Employee Benefits
• Careers CAA Atlantic- Team Member Stories

The Digital Marketing Specialist (Email Marketing and Content Development) plays a pivotal role in shaping how our brand connects with our members and target audiences across digital channels. Reporting to the Director Digital Marketing the Specialist will lead the strategic development execution and optimization of engaging email marketing campaigns that drive awareness engagement and growth. This role empowers you to get creative and develop impactful digital experiences that resonate with target audiences and align with broader organizational goals.

Working in close collaboration with marketing managers across multiple lines of business the data and analytics team and key campaign stakeholders the Digital Marketing Specialist will transform insights into action. Youll design and implement integrated campaigns that blend compelling email and social media content ensuring messaging consistency personalization and excellence in every touchpoint. From building targeted and segmented mailing lists to conducting A / B testing and analyzing performance metrics youll use data to continuously refine strategy and improve results.

Beyond campaign execution this position contributes to the narrative of our brand by creating meaningful content that engages customers and strengthens member loyalty. Youll play an active part in developing the concept and build creative digital assets-from visually appealing layouts to persuasive copy that motivates action. Staying current with evolving marketing technologies platforms and best practices will be essential to enhance efficiency innovation and audience engagement.

If you have a strong foundation in digital communications a talent for translating customer insights into measurable results and the drive to make an impact within a fast-paced collaborative environment-this position is for you!

Core Competencies :

What youll do

Responsibilities

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A little bit about us

CAA Atlantic

CAA Atlantic

At CAA Atlantic were not just a company; were a driving force in the modern world of Atlantic Canada. With a rich history dating back to 1947 we are deeply rooted in our region but our vision is firmly fixed on the future. Our mission To revolutionize the way people experience safety travel and well-being in the 21st century.

Serving our members with pride across the four Atlantic Provinces were not your typical organization. As a forward-thinking not-for-profit were committed to pushing the boundaries of whats possible.

If youre looking to be part of a company thats leading the charge in modernizing the travel and safety industry look no further. As a four-time recipient of the Most Trusted Brand in Canada over the past five years were on an unwavering journey to become the most trusted member-focused organization and top employer in Atlantic Canada. Join us and be part of the future with CAA Atlantic. Together well drive innovation ensure safety and redefine the way Atlantic Canada experiences the world.

Why Work With Us :

Our Vision : To be the most trusted and sustainable Member organization in Atlantic Canada.

Our Mission : To make a difference every day by anticipating understanding and exceeding the expectations of our Members

Our Core Values

Diversity and inclusion at CAA Atlantic

As a member-driven organization we are dedicated to building a workforce that reflects the diversity of the communities in which we live. It is important to us that every employee has the opportunity to reach their full potential and we recognize that diverse perspectives enhance our collective innovation creativity and allow us to provide amazing service to our Members.

Accommodation

Applicants should identify if they require accommodation during the competition process (on a confidential basis). All postings available in alternate formats upon request.

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1