Product Specialist - Grid Automation

In this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance.

The work model for the role is hybrid.

You will be mainly accountable for:

• Developing and implementing product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed
• Collecting data and providing sound market and competitor intelligence analyses related to Canadian market and trends
• Tracking and providing management with Canadian market research and analysis results, informing them of identified existing gaps or new growth opportunities
• Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes
• Providing appropriate market information to support long- to mid-term decision-making on the marketing strategy

Qualifications for the role:

• You have both technical and commercial experience with Grid Automation products on Canadian market.
• You have at least 10 years of experience in Grid Automation product management role.
• Highly adept in crafting and deploying market strategies.
• You are passionate about electrical equipment protection and control
• You possess Canadian market knowledge related to relays manufacturers and their offering
• Degree in Electrical Engineering is a must.