Country Marketing Lead, Canada

The Country Marketing Lead is a pivotal leadership role responsible for managing the Canadian P&L and spearheading strategic initiatives to drive market profitability. As an integral member of the Canadian Leadership Team, you will bridge the gap between global brand strategies and local execution. You will lead a high-performing cross-functional team—encompassing marketing, activation, category development, and customer strategic planning—to elevate our go-to-market execution and ensure sustainable long-term growth within the Canadian landscape.

Advantages

Advantages of the Role

Strategic Influence : Act as a key steward of global brands while having the autonomy to localize strategies for the Canadian consumer.

Leadership Breadth : Lead a multi-disciplinary team and collaborate directly with senior leadership across Sales, Finance, and Supply Chain.

P&L Ownership : Gain comprehensive experience managing a complex P&L, with direct impact on net revenue and margin targets.

High Visibility : Work closely with global teams to provide essential Canadian market insights that shape the future product funnel and pricing strategies.

Responsibilities

Job Responsibilities

Marketing & Activation

Localize Global Brand Strategies into actionable category and customer plans tailored for the Canadian market.

Champion the Canadian consumer experience by using data-driven insights to manage the SKU portfolio, pricing, and innovation.

Partner with global teams on 3-year brand strategies, providing a critical local perspective.

Manage the Canadian P&L and monitor financial performance (LE and production forecasts) to meet volume and revenue targets.

Oversee local marketing activations across social, paid, and customer channels to maximize ROI.

Category Development

Develop an annual Canadian "Category 101" to drive 3-year strategic growth.

Elevate category leadership through compelling selling stories for Joint Business Plans (JBPs) and "Top to Top" retail engagements.

Provide deep-dive analysis of the competitive landscape and multi-channel purchasing behaviors (site-to-store, marketplace trends, etc.).

Communicate actionable insights to cross-functional groups to influence business direction.

Customer Strategic Planning

Apply deep knowledge of channel dynamics to guide investment decisions and assortment strategies.

Implement an Omni-channel approach, ensuring both in-store and e-commerce (.ca) requirements are integrated into launch plans.

Collaborate with sales teams to ensure pricing and promotional principles are upheld across the customer base.

Deliver and track annual strategic growth plans by customer, providing corrective actions as market conditions evolve.

Qualifications

Qualifications

Education : Bachelor’s Degree required (Marketing, Advertising, or Business Administration); MBA preferred.

Experience : 10+ years of strategic brand marketing / management experience, including at least 2 years in a senior leadership role.

Industry Knowledge : CPG background is strongly preferred; experience managing a full P&L and budget is required.

Leadership : Proven track record of leading cross-functional teams and influencing stakeholders at all levels of the organization (Canada and US).

Analytical Skills : Ability to critically analyze complex data, solve problems, and present concise solutions.

Adaptability : Must be comfortable in a fast-paced environment, managing multiple projects, and shifting direction as business needs indicate.

Summary

Final Summary

This is a high-impact opportunity for a seasoned marketing professional to step into a leadership seat and maintain the momentum of a premier brand portfolio. If you are a strategic thinker with a passion for the Canadian retail landscape and a proven ability to deliver financial results through innovative marketing execution, we encourage you to apply.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary / gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.