Senior Digital Marketing Manager

Senior Digital Marketing Manager

Key Responsibilities :

• Lead the development and execution of the global commercial strategy. Create and execute a 5-year business plan, including financial targets, sales strategies, and investment planning.
• Collaborate with cross-functional teams and partners to develop marketing strategies, including portfolio plans and pricing strategies for key global market segments.
• Conduct market research (primary and secondary) to identify unmet customer needs, leverage actionable insights, and develop competitive strategies to achieve growth targets.
• Develop and execute a robust digital marketing mix, including SEO, content marketing, social media, email marketing, and Google Ads.
• Manage and optimize the company's eCommerce business by introducing innovative, competitively priced products and building strong supplier and partner relationships.
• Drive brand strategy and guidelines to keep client and its product branding fresh, enhancing product recall.
• Build and execute advertising strategies with a focus on high ROI, leveraging key search terms and digital tools.
• Maintain the company website, ensuring competitive ranking and using SEO tools to drive traffic and conversions through eCommerce sales.
• Establish and manage lead generation and sales pipelines, ensuring high conversion rates from leads to sales.
• Recruit, manage, and mentor team members to develop a strong, high-performing commercial team.
• Oversee and align the company's and leadership's social media presence with broader marketing strategies.
• Support company leadership and the Board of Directors with strategic and tactical initiatives.

Qualifications :