marketing specialist

Education

• College / CEGEP
• Communication, general
• Digital communication and media / multimedia
• Business / commerce, general
• Marketing / marketing management, general

Asset languages

• Chinese

Work setting

• Travel agency

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Design market research questionnaires
• Develop portfolio of marketing materials
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Area of work experience

• Tourism

Area of specialization

• Interactive / new media
• Communications
• Brand management
• Digital media

Transportation / travel information

• Willing to travel

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail

Personal suitability

• Client focus
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Organized
• Team player
• Accurate

Screening questions

• Are you authorized to work in Canada?
• Are you available to start on the date listed in the job posting?

Experience

• 2 years to less than 3 years