digital marketing specialist

Education

• Other trades certificate or diploma

Work setting

• Business and / or industry
• Urban area

Tasks

• Develop policies
• Perform administrative tasks
• Plan development projects
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and / or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Review and evaluate commercial or industrial development proposals
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
• Prepare funding applications
• Develop marketing strategies
• Develop and implement business plans
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff

Area of work experience

• Product development

Work conditions and physical capabilities

• Fast-paced environment
• Attention to detail

Personal suitability

• Client focus
• Excellent oral communication
• Excellent written communication
• Initiative
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity

Experience

• 3 years to less than 5 years