Marketing Manager, Wholesale

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Marketing Manager, Wholesale

About Equiton :

Founded in 2015, Equiton is a recognized leader in private equity investments with 1 billion CAD in Assets Under Management (AUM). Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We have discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

Our Culture :

At Equiton, our culture is the cornerstone of our success. We prioritize our people, recognizing their contributions by fostering an environment where initiative, integrity, and innovation thrive. With a commitment to employee well-being, continuous learning, and community engagement, we cultivate a dynamic workplace that empowers individuals to realize their full potential while driving our collective growth towards shared aspirations.

About the Position :

Reporting to the Marketing Director, Marketing Manager will be responsible for creating compelling multi-channel content for various stages of the customer journey aimed to push prospects down the marketing funnel and drive conversions. The successful candidate will work closely with the design, digital marketing, and wholesale team. The ideal candidate will be a passionate marketer who can employ unique marketing tactics to support the company's objectives of increasing market share and growing revenue.

Key Functions and Responsibilities :

• Work closely with designers, copywriters, and other marketing team members to create engaging content. Coordinate with sales and product teams to ensure messaging aligns across channels.
• Identify clients' needs, industry trends and content gaps and continually plan for new content pieces.
• Audit existing content and look for opportunities to repurpose content that could help in generating sales leads.
• Develop content for ad-hoc sales and marketing collateral to support the sales team as needed.
• Write and edit compelling SEO-driven content for blogs, online ads, email campaigns, research papers, and more.
• Oversee the planning and execution of events, including trade shows, conferences, webinars, and promotional events, ensuring all logistics are managed effectively.
• Responsible for designing, planning, implementing, and optimizing email marketing programs to engage and convert customers at each step of the customer journey.
• Work with the digital marketing team to develop digital advertising campaigns.
• Work with the analytics team to gather funnel insights, engagement, and lead generation.
• Ensure content pieces are factually accurate, and consistent with the brand standards and voice.

Required Skills and Abilities :

Proven written communication and copywriting skills.

Knowledge of SEO / SEM and how it corelates to content marketing.

A good understanding of concepts like the sales funnel, buyer's journey, lead scoring, content mapping, etc.

In-depth knowledge of email marketing, CRM, and marketing automation tools.

Experience in running digital advertising campaigns on various platforms including social media platforms like LinkedIn.

Knowledge of data privacy laws like Canadian Anti-Spam Legislation.

Excellent editorial skills with excellent attention to detail

Experience in financial or real estate space preferred.

Team player who is self-motivated, organized, and disciplined.

Ability to work in a fast-paced environment.

Education, Qualifications & Experience :

Minimum 4 years of experience in marketing and content writing

Bachelor's degree in Marketing, Communications, or Journalism preferred.

Our Commitment to Diversity, Equity and Inclusion :

In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.

Our Core Values :

Integrity

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.

Accountability

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.

Expertise

Offering the highest level of professional expertise, quality service and knowledgeable insights.

Customer Focused

We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.

Entrepreneurial Spirit

Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.

OTHER DETAILS

Pay Type Salary

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