Director of Student Recruitment & Admissions for Secondary School

Position Summary

The Director of Student Recruitment & Admissions plays a critical role in promoting and maintaining a strong student enrollment base for a private secondary school in Ontario. This role requires both strategic planning and proactive outreach — engaging directly with families, educational agents, and marketing initiatives worldwide to promote the school and meet enrollment targets. Occasional overseas travelling would be required.

Key Responsibilities

Proactive Outreach & Relationship Building

• Actively identify and reach out to prospective students and families through personalized communication, digital channels, and direct engagement.
• Proactively build and maintain partnerships with education agents, consultants, and feeder schools globally to broaden the school's reach and visibility.
• Initiate and participate in international student recruitment campaigns and marketing events, both virtual and in-person, to directly increase the school’s student population.
• Plan, organize, and oversee admissions events, including open houses, information sessions, and campus tours, to showcase the school's facilities, programs, and community
• Liaise with faculty, staff, and students to involve them in the admissions process and ensure their participation in recruitment events and initiatives
• To commit the annual admission target and secure the retention of new applications

Recruitment Strategy

Admissions Management

Marketing & Promotion

Team Leadership & Reporting

Position Requirements

Academic & Experience Requirements

Knowledge & Competency Requirements

Desirable Requirements