Senior Publisher Account Manager

WHO ARE WE

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.

As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries weve built a high-growth high-performance culture where speed ownership and measurable impact drive success.

WHY JOIN US

At Launch Potato youll accelerate your career by owning outcomes moving fast and driving impact with a global team of high-performers.

MUST HAVE

• Fully comfortable working Eastern Timezone hours and supporting ad-hoc partner or business needs outside standard hours when required.
• Experienced in managing a direct response portfolio of accounts for a mix of channel types like email newsletter listicle co-reg etc.
• Demonstrated ability to interpret diagnose and act on performance data across KPIs (CTR CPC CPA ROAS) including identifying trends risks and scalable opportunities.
• Advanced communication negotiation and upsell skills with the ability to influence both tactical decisions and strategic partner direction.
• Highly proactive growth-minded and organized able to manage complex workflows while driving long-term outcomes.

EXPERIENCE: Minimum 35 years working directly with Publishers Affiliates and/or Advertisers in digital media performance marketing or lead generation with ownership of partner relationships revenue performance and reporting.

YOUR ROLE

Own and grow a direct response high-impact portfolio of publisher partners applying industry expertise strategic thinking and cross-functional influence to maximize revenue efficiency and long-term partner value.

This role expands beyond execution: you will anticipate risks uncover growth opportunities design optimization strategies influence internal roadmaps and elevate best practices across the team.

Outcomes (Performance Expectations)

• Strategic Account Ownership: Own optimize and expand a portfolio of publisher/affiliate accounts by managing daily partner needs driving long-term growth strategies and proactively identifying new placements integrations and whitespace opportunities.
• Campaign Execution & Daily Management: Execute all campaign operations including pacing budgets QA creative testing launches and troubleshooting with 100% accuracy while using advanced judgment to prioritize issues and maintain performance stability.
• Performance Optimization: Analyze performance data across CTR CPC CPA and ROAS to diagnose trends forecast impact and deliver clear actionable recommendations that improve yield and partner outcomes.
• Revenue & Margin Growth: Drive revenue and margin expansion by scaling high-performing partners upselling new opportunities optimizing traffic quality and influencing internal teams to unlock additional growth levers.
• Documentation & Reporting: Maintain clear organized documentation and produce structured reporting that communicates insights decisions risks and next steps to internal teams and external partners.
• Cross-Functional Leadership: Partner with media buying analytics creative and product to resolve blockers shape testing roadmaps refine processes and elevate partner performance through cross-team alignment.
• High-Trust Partner Communication: Lead recurring partner communications that build trust address issues quickly and deliver strategic insights that strengthen alignment and long-term retention.

Competencies

• Industry-Grounded Strategist: Leverages strong experience in publisher affiliate and advertiser ecosystems to anticipate shifts navigate constraints and identify high-impact opportunities.
• Relationship & Influence Leader: Builds trust across partners and internal teams; influences without authority; balances partner needs with Launch Potatos goals.
• Advanced Data Literacy: Uses Looker Excel and performance dashboards to run analyses forecast outcomes design tests and translate insights into action.
• Operationally Excellent: Manages multiple accounts priorities and workflows with accuracy and process discipline at expectations.
• Collaborative & Cross-Functional: Works fluidly with media buyers analytics creative and engineering partners; communicates directly with clarity and respect.
• Entrepreneurial Problem Solver: Acts with ownership experiments thoughtfully and drives long-term revenue growth through both systematic and creative approaches.
• Coachable Reflective Growth-Minded: Seeks feedback adapts quickly and shares learnings to raise the bar across the team.

Want to accelerate your career Apply now!

Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.

We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.