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Manager, Settlements Communications

Manager, Settlements Communications

Bell PartnersVancouver, BC
Il y a 13 jours
Description de poste

We are seeking a proactive and data-driven knowledge mobilization specialist to oversee and optimize key touchpoints, including direct digital (email, SMS, call drops, newsletters, intranets etc.) to internal and external audiences. Supporting both communications and the Claims Helpers program, you will ensure systems can support mass electronic and in person communication strategies and program execution via multiple CRM platforms. Work will span targeted campaigns that drive engagement and efforts to enhance communication and process effectiveness. The ideal candidate will have a demonstrated understanding of CRM tools and channels, excellent analytical skills, and a strategic mindset.

Responsibilities :

Channel strategy and management

  • Manage and maintain internal communications hubs(s) and resource directories
  • Develop and manage email, SMS and call drop campaigns, including promotional, transactional, and lifecycle emails
  • Ensure differentiated content strategies and calendars by channel
  • Monitor campaign performance, analyze metrics and implement improvements based on data insights.

Data Collection, Analysis and Reporting

  • Ensure appropriate capture of structured data to build community profiles to inform our in-community service delivery and communication activities
  • Analyze audience data and campaign performance metrics to derive actionable insights and optimize CRM strategies.
  • Prepare regular reports on CRM activities, including performance summaries, campaign results, and key performance indicators (KPIs).
  • Use data-driven insights to refine and enhance engagement strategies.

    • Collaboration and Strategy

  • Work closely with cross-functional teams, including delivery, creative and communications, to ensure alignment and consistency in program execution
  • Stay informed about industry trends and emerging technologies in CRM to continuously innovate and improve practices.
  • Manage relationships with external vendors and partners related to CRM tools and services.

    • We're looking for someone with :

  • Post-secondary degree in Communications or Marketing
  • 5-7 years of experience in CRM management, with a focus on email, SMS, call drops, and contact touchpoint management.
  • Proven track record of successful CRM campaign management and data-driven decision-making.
  • Strong understanding of CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Mailchimp).
  • Excellent analytical skills with the ability to interpret data and generate actionable insights.
  • Experience in managing and optimizing multi-channel CRM strategies to enhance audience engagement.

    • We are Believeco : Partners

    Believeco : Partners is an independent owner, operator and builder of the foremost partner-led marketing, communications, and engagement agencies. Made up of Believeco, our full-service marketing agency, Argyle our public relations and advisory engagement agency and Castlemain, our Indigenous advisory firm. With over 300 people, across seven offices, in 6 provinces and 2 countries, our goal is to be one of North America's largest and most acclaimed full-service agencies.

    An equitable employer :

    Believeco : Partners is committed to advancing equity, diversity, and inclusion in all its forms, a commitment that enriches our company culture, the ideas that we generate, and the quality of service that we provide our clients. We encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and people from other historically marginalized communities.

    Believeco : Partners is committed to providing employment accommodation under the Human Rights Code and the Accessibility Disabilities Act provincially by providing employment accommodations. If you are a job applicant with a disability, Believeco : Partners will make every effort to accommodate you throughout the recruitment process. Please inform us if you require any accommodation, and we will work with you to meet your needs.

    At Believeco : Partners, we recognize that the best candidate may not meet all the criteria listed above. We encourage all those interested and with relevant experience to apply even if you don't match the job posting perfectly. We welcome creative, out-of-the-box thinking, and lived-experience and we strive to provide an environment for best-in-class innovation that quickly and fulsomely meets our clients' needs.