Marketing Program Specialist, Control Brand & Loyalty

Marketing Program Specialist - 1 Year Contract

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

We’re looking for a Marketing Program Specialist to join our Control Brand & Loyalty team — a strategic and data‑driven marketer who thrives in program management, reporting, and analytics. In this role, you’ll manage timelines, deliverables, and performance tracking for key President’s Choice®, PC Optimum®, and no name ® marketing programs that strengthen brand equity, drive customer engagement, and build loyalty.

Reporting to the Senior Manager, Control Brand Marketing, your primary focus will be on overseeing program timelines, data analysis, and campaign reporting to inform strategy and optimize performance. You will also provide tactical support for the execution of marketing campaigns across the portfolio, ensuring initiatives are delivered effectively and align with program objectives.

A foundational understanding of brand marketing will be essential to help you contribute to campaign execution and collaborate successfully with cross‑functional partners.

Core Responsibilities

• Program Management : Supports the planning, coordination, and tracking of key marketing programs and initiatives. Partnering with Loblaw Agency Operations and Enablement Teams to manages timelines, deliverables, and cross‑functional alignment to ensure programs are executed on schedule and in line with objectives.
• Campaign Execution – Creative & Deployment : Coordinates with agency and cross‑functional partners (e.g., Loblaw Media, Loblaw Digital, Legal, Regulatory Affairs, French Translation) to review and approve creative assets, ensuring alignment with brand guidelines. Manages campaign launches, monitors in‑flight performance, and supports optimizations to ensure effective execution.
• Digital Marketing : Partners with internal digital teams (e.g., Loblaw Digital) to optimize ecommerce initiatives and enhance the customer journey across digital channels, ensuring consistent brand representation and improved conversion performance.
• Campaign Reporting : Supports the preparation and delivery of weekly program performance reports, consolidating key metrics and insights to inform decision‑making and future campaign planning.
• Research & Analytics : Collaborates with internal and external research partners to summarize post‑campaign results, identify key insights, and propose actionable optimizations to strengthen future marketing performance.
• Optimization, Innovation & Best Practices : Leads post‑mortem reviews by compiling performance reports, facilitating discussions with cross‑functional partners, and documenting best practices and learnings to drive continuous improvement.

KPIs & Outcomes

What You Bring

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision‑making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long‑standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note : Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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