Brand Ambassador Manager

Location: Montréal QC or Vancouver (Hybrid/Remote)
Reports To: VP of Marketing

About Us:
In our evolution from performance-marketing to culture-and-commerce growth we are seeking a Brand Ambassador Manager to build and scale an industry-leading ambassador channel across our multi-brand portfolio. Youll deliver performance while aligning with our creator/brand mindset and retail ambitions. Our Portfolio of brands range from Fitness Supplements Pets and Beauty Brands.

Role Summary:
As Ambassador Manager you will design launch and operationalise our affiliate partner program: recruiting high-quality affiliates (creators publishers fitness communities) defining commission models managing tracking and optimisation collaborating cross-functionally and scaling the channel. This role sits at the intersection of culture (creator/affiliate) and commerce (sales/revenue) as we continue expanding both D2C and retail presence. Evaluate our current programs and optimize or re-design as needed.

Key Responsibilities:

• Develop and execute a full affiliate marketing strategy aligned to business objectives (traffic conversion revenue) across brands.
• Identify and recruit new affiliate partnerscreators with affiliate capability niche fitness/publishing communities content publishers and deal/coupon sites.
• On-board affiliates: provide tracking links/codes assets (banners landing pages copy) training and campaign briefs.
• Monitor affiliate performance: clicks conversions AOV ROI. Identify top performers and scale; address under-performers with optimization
• Negotiate commission structures partner contracts/terms bonus incentives while maintaining profitability and brand integrity.
• Collaborate with brand content social and e-commerce teams ensuring affiliate campaigns align with product launches creator activations and overall marketing strategy.
• Manage affiliate program budget; forecast incremental revenue set KPIs report to leadership.
• Ensure compliance and program integrity: vet affiliates for quality monitor traffic quality and fraud prevention avoid cannibalisation of other channels.
• Stay up-to-date with industry trends emerging affiliate platforms and new creative formats; propose innovation.
• Create monthly/quarterly dashboards for leadership: partner segmentation growth by cohort revenue streams optimisation recommendations.
  

Required Qualifications & Profile:

• 3 years experience in affiliate marketing partner marketing or performance marketingpreferably with consumer-brand D2C experience.
• Proven track record of recruiting and growing affiliate networks and driving measurable revenue via affiliate channels.
• Strong analytical skills: comfortable with tracking tools performance dashboards conversion metrics.
• Excellent relationship and negotiation skills: able to manage partner contracts motivate affiliates and ensure alignment.
• Familiarity with affiliate platforms/networks (e.g. Superfiliate Impact CJ Partnerize) and commission models (CPA CPS CPL).
• Strong project-management and organisational skills; able to work cross-functionally under tight timelines.
• Bonus: Experience in multi-brand environments and/or fitness/supplement/retail categories.
• Bonus: Basic understanding of creator ecosystem and how affiliate integrates with influencer/content strategy.
  

What We Offer:

• A strategic high-visibility role building and owning a major revenue channel across multiple brands.
• Opportunity to blend culture (creator/affiliate) with commerce (sales/scale) in a growth-oriented company.
• Competitive compensation benefits.
• Flexible/hybrid work structure; collaborative and fast-moving team culture.
• Career growth potential: as the affiliate channel scales lead a small team or program globally.

Day KPIs:
Days 1-30:

• Audit current affiliate program: list current affiliates performance metrics (clicks conversions revenue) tracking systems.
• Select and implement/or optimise affiliate tracking platform/tools.
• Define affiliate programme structure: commission models partner categories onboarding process.
• Recruit at least 10 new affiliate partners aligned with brand values/fitness niche.
• Set up affiliate dashboard & reporting framework (clicks conversions revenue).
  

Days 31-60:

• Activate recruited affiliates: ensure each has tracking links creatives and campaign brief (target: 80% activation).
• Monitor activation rate: percentage of signed-up affiliates generating at least one sale.
• Drive initial performance: set target affiliate-driven revenue for this period (to be internally defined).
• Analyse affiliate traffic quality: clicks conversions AOV; identify top 20% performers and bottom 20%.
• Segment affiliates: high-potential vs low-performing; prepare optimisation plan for next phase.
  

Days 61-90:

• Increase active affiliates to at least 30 partners with at least 5 high-performing affiliates delivering consistent conversions.
• Optimise commission/promotional model: review performance data adjust rates/terms for top affiliates; sunset low-potential ones.
• Achieve affiliate program growth rate: e.g. new affiliate sign-ups increased by 25% over previous 30 days.
• Calculate ROI of affiliate channel: (Revenue Cost) Cost; report to leadership.
• Deliver performance review presentation: affiliate growth metrics partner performance optimization roadmap for next 90-180 days.