Senior SEM Specialist

A career as a Senior SEM Specialist (Search Engine Marketing) on the Digital Acquisition team at National Bank means being part of a team that is passionate about data and basing their actions on concrete results. Our ultimate goal is to optimise digital acquisition by improving the entire conversion tunnel.

Your job

• Serve as an internal resource person for all initiatives related to search engine marketing (SEM).
• Supervise and optimise SEM activities carried out by the partner agency to ensure they are aligned with the company's objectives.
• Optimize acquisition performance by promoting effective synergy between SEO and SEM strategies.
• Provide strategic support to management, particularly in terms of digital performance and positioning.
• Keep an eye on best practises and the evolution of digital platforms.
• Innovate processes: Carry out tests, analyse trends and extract relevant insights to continuously improve our work methods.

Your team

You are part of a large team of 9 colleagues in the Digital sector and will report to the Senior Manager – Digital Acquisition. The Digital Acquisition team is part of the Digital Marketing team and the Digital Vice-President of National Bank. Our team stands out for its ability to make decisions based on data, its strategic contribution and its collaboration.

Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible and adaptable schedule.

The Bank values continuous development and internal mobility. Our personalised training programs, based on on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, Language Training, Harvard Learning Centre, career development platform and coaching and mentoring support are available to you at any time. Access to colleagues with diverse expertise, experience and profiles will enrich your development from every point of view.

Prerequisites

• 5 to 7 years of experience in managing SEM projects
• Proven ability to optimise campaign performance on search engines
• Ability to explain, summarise and communicate information
• Excellent analytical skills to prioritise and optimise next actions.