Content and Messaging Lead

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work closely with all departments to produce marketing content for digital and print, including third party ads, flyers, brochures, posters, protocols, webpages, videos, blogs, infographics, and social media.

• Work with Solution Marketing counterparts to encourage solution-based marketing or cross-company collaboration.

• Develop and execute portfolio-level marketing campaigns to support product launches and existing product portfolio positioning. This includes building annual operating plan budgets, content architecture, deploying multichannel marketing tactics, developing messaging, advising on creative assets, and tracking campaign effectiveness using metrics.

• Contribute to updating scientific content on the BioLegend website in terms of landing pages, posters, web tools, SEO, SEM, etc.

• Ability to translate complex ideas into engaging customer content.

• Manage projects both individually and as part of a team to ensure timely delivery of high-quality content.

Minimum Qualifications – Education and Experience

• BS in Immunology, Cell Biology or related/equivalent field

• Minimum of 2-3 years of marketing experience in product marketing.

• Must be a self-starter, highly motivated, dependable, and friendly. Must also have problem solving, analytical, and quantitative skills and able to work independently and effectively

Preferred Qualifications – Education and Experience

• PhD or Postdoc in Immunology, Cell Biology, Molecular Biology or related/equivalent field

• 2-3 years of experience with single-cell RNA sequencing/next-gen sequencing

• Project management software such as Asana or Monday

• Software skills: Word, Excel, Powerpoint