Sales Representative

Job Title : Sales Representative

Location : Thunder Bay, Ontario

About Us :

Welcome to Lactalis Canada - recognized as one of 2025 GTA's Top Employers and Forbes Canada's Top Canadian Employers for 2025! We are dedicated to enriching the lives of Canadians through a variety of dairy brands, including Black Diamond Cheese, Lactantia Milk, Astro Yogurt, Balderson Cheese, and Cheestrings. Our products are present in 94% of Canadian households.

With a 140-year legacy of innovation and quality, we invite like-minded individuals to join us in shaping our future.

About the opportunity :

The Sales Representative is responsible for executing Lactalis' sales strategy at retail to drive profitable revenue growth, managing business relationships, and generating new business aligned with company objectives and those of its Divisions.

The attributes we are looking for :

• Experience in merchandising, display techniques, and inventory management to prevent stock-outs.
• Ability to execute promotional plans matching corporate and banner needs.
• Implementation of store coverage models in line with our sales process.
• Achievement of distribution goals, securing secondary displays, and working with store personnel.
• Prospecting for new business and capitalizing on existing opportunities.
• Developing sales plans with SMART objectives for each Division.
• Performing administrative duties such as reports and budget summaries.
• Monitoring market activity and supporting marketing campaigns.
• Delivering results on KPIs and communicating effectively with leadership teams.

What you will bring :

What Lactalis will offer :

Our ESG and DEI commitments :

We are committed to sustainability, community impact, diversity, equity, and inclusion, fostering an environment where everyone can thrive. We value accessibility and confidentiality in our hiring process.

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