Global Director, Growth Marketing

We are seeking an experienced and results-driven Global Director of Growth Marketing to lead our global growth marketing strategy with focus on digital channels and funnel optimization for Ignition. Youll work closely with Sales PMM Field Marketing and other key functions to design and execute high-impact programs and campaigns that drive demand increase pipeline and deliver measurable revenue growth.

Key Responsibilities

• Driver of digital first acquisition strategy (Inbound & Outbound)

• Grow digital contribution across Ignitions web properties through optimized digital experience across the buyers lifecycle

• Increase self-serve signups and adoption

• Champion Test & Learn agenda to encourage test and learn mindset across the Marketing org

• Build sophisticated buyers journeys aimed at increasing awareness and conversion across key segments

• Collaborate with MOPs and Sales to optimize lead flow prioritization and outcomes

• Manage measure and optimize our paid media program

• Driving force in evolving ABM program to grow up-market pipeline contribution

• Optimize website experience to increase engagement and conversion

Data-Driven Campaign Execution and Analysis:

• Leverage intent data account-based marketing (ABM) and best-in-class demand generation practices to develop scalable repeatable customer acquisition strategies.

• Provide clear visibility and analytics on funnel metrics channel performance and conversion rates reporting weekly and quarterly on lead generation effectiveness to the leadership team.

• Collaborate with Regional Marketing and RevOps to align digital efforts with local field marketing initiatives ensuring a seamless customer journey across digital and in-person touchpoints.

Sales & Marketing Alignment:

• Act as a central point of collaboration for growth marketing efforts aligning closely with Sales RevOps and Regional Marketing on campaigns for maximum impact.

• Partner with Regional Marketing to complement their field-based campaigns (e.g. events webinars partner activations) with strategies to maximize growth.

Qualifications :

• Experience: 8 years of growth B2B marketing experience with expertise in high volume global SaaS businesses. Expertise operating in hybrid self-serve (PLG) and sales-led motions. Experience driving international growth across regions and languages. Proven track record driving growth in new and emerging categories with emphasis on demand creation tactics. Thrive in a fast-paced environment. Nice to have: experience working in Fintech Payments or Professional Services

• Digital Demand Generation Expertise: Deep understanding of digital-first demand generation tactics including SEO AEO SEM account-based marketing and CRO with a test-and-learn mindset.

• Analytical Skills: Proficiency in interpreting data to assess channel performance funnel metrics and conversion rates and translating insights into actionable strategies. Experience with Amplitude preferred.

• Leadership Skills: Proven track record of building leading and mentoring digital teams fostering a growth-focused culture of continuous improvement.

• Communication: Excellent communication skills adept at articulating digital strategies and campaign performance to stakeholders.

• Results-Driven and Detail-Oriented: Demonstrated success in setting and achieving measurable goals within budget and timelines with a strong sense of ownership and entrepreneurial drive.

• Educational Background: Bachelors degree in Marketing Economics or a related field or equivalent professional experience.

• Nice to have: Experience marketing to accounting or other professional services

Compensation:

Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth. The final offer amount for this role will be dependent on state/location applicable experience and skillset of the candidate.

For experienced individuals we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact over the course of their tenure at Ignition.

United States based:

This role has a minimum annual salary of USD $160000 and maximum annual salary of USD $215000 (plus variable equity health insurance & other wellness benefits)

Canada based:

This role has a minimum annual base of CAD $180000 and maximum annual salary of CAD $235000 (plus variable equity & benefits)

Additional Information :

Why join us:

Join our global SaaS scale-up company where we foster a collaborative open and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Heres what we offer:

• Employee stock options from day one
• 401k/RRSP program with employer matching
• 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones
• Additional paid day off to celebrate your birthday along with volunteering leave
• Health dental and vision benefits
• Annual education allowance reimbursement to support your professional development
• Employee recognition program
• Quarterly wellness allowance to invest in your personal wellness
• Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
• Flexible working arrangements supported by WFH reimbursement and technology allowance to ensure your safety while working from home
• Paid parental leave

Please consider applying even if you dont tick all the boxes. Experience comes in many forms and skills are transferable. We are committed to adding diverse perspectives to our teams and encourage everyone to apply if interested.

Ignition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.

Ignition is proud to provide employment and recruitment accommodations during the recruitment process. Once our team reviews your resume and contacts you if there is a fit we will work with you to meet your accessibility needs. For any questions suggestions or required documents regarding accessibility in a different format please contact

Remote Work :

Yes

Employment Type :

Full-time

Key Skills
Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation
Department / Functional Area: Marketing
Experience: years
Vacancy: 1