Digital Marketing Coordinator

THE JOB

Artist management firm seeking a dynamic candidate to support our marketing team in the planning, creative development and execution of strategic marketing initiatives during album and tour cycles.

Digital Marketing Coordinators build off the creative vision and strategic goals for the project, by drafting and managing social media calendars, executing posts, assisting with building out digital activations and producing creative assets.

The position sits within the cross-functional digital marketing team and reports to the Toronto Marketing Manager.

WHAT THIS ROLE WILL DO

• Manage day-to-day social media operations for an assigned roster of 15+ clients, including content calendar management and post execution on platforms that include but are not limited to TikTok, Instagram, Facebook, X
• Work to fully understand the strategic plan for an album / tour. Develop and plan social media posts that achieve marketing goals and encourage fan engagement.
• Responsible for deeply understanding a client’s voice and vision, ensuring consistency across digital platforms
• Analyze social media performance metrics and research trends to inform posting plans
• Coordinate with internal creative team and external partners for content creation and campaign execution
• Maintain regular communication with artists, artist managers and be adaptable to various working styles
• Ensure all creative assets are optimized for each social media platform

WHAT THIS PERSON WILL BRING

Physical Requirements / Work Environment

Sits for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.

uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly.

exposed to typical office environment conditions and noise levels.