Senior Marketer For Fast Growing Media Company (Toronto, Fully Remote)

About From Day One :

The business landscape is changing fast. From Day One is a media outlet and conference series that helps companies navigate all that change in ways that put people first.

Since our beginning in 2018, we’ve reached over 80,000 attendees, hosted over a thousand speakers, and produced conferences in more than 20 major U.S. cities–and counting. We take a unique, cross-disciplinary approach, convening leaders in CSR, HR, marketing, and communications, as well as civic leaders, authors, and journalists, to share business strategies that benefit workers, customers, and communities.

We also publish reporting and opinion pieces by a network of notable journalists, led by the company’s chief content officer, veteran journalist Stephen Koepp .

At From Day One, we hire people who have a high degree of self-motivation and the potential to grow into active leaders. We call team members like these “drivers”. If you are a passenger, From Day One will not be a good fit for you.

As you apply, think about whether these attributes describe you :

• You motivate and energize colleagues rather than waiting for inspiration.
• You're relentlessly resourceful and take ownership rather than seeking excuses..
• You look to consistently deliver great outcomes, and work to improve processes as you engage with them.
• You are excited about your work and bring urgency to your mission.
• You approach challenges with enthusiasm and optimism.

Our work is driven by our mission to improve the relationship between business and society, and our efforts are intended to contribute to a brighter future. By maintaining this optimistic outlook, we not only motivate ourselves but also uplift those around us. We believe that believing that the future will be better is the first step towards making it better for others, and for ourselves personally.

Please note that diversity and inclusion are absolutely core to our mission, and we are committed to those values in our hiring process.

About The Role :

From Day One is expanding our live, in-person events to Canada, and we are looking for an experienced digital marketer to help us build our audience in Canada and recruit Canadian partners as well as play a key role in managing and expanding our marketing to US stakeholders.

Working closely with our Audience and Sales departments, this person will play a key role in building and executing our demand-gen, email-marketing, and audience development strategies. These strategies will include multi-channel marketing campaigns to build awareness, drive engagement, and nurture prospects.

The ideal candidate is an expert on CRMs and Salesforce, demand generation, B2B sales, outreach to prospective event attendees, content marketing, and email marketing, and has specific expertise in Canadian best practices for email marketing.

We’re looking for you to bring your expertise and creativity (and go beyond any “standard” B2B playbooks) to establish strategies and campaigns that will create excitement about and engagement with From Day One’s events and media content.

Requirements

Key responsibilities include :

Prerequisites :

Benefits