Experience Analytics Manager

Description

The Experience Analytics Manager will join the Global Performance Marketing Shared Service, and actively contribute to the successful implementation and continuous development of the digital strategy across Manulife’s Group Benefit (GB) business. This role supports the digital marketing team, GB Business teams & stakeholders by providing them with insightful reports and in-depth analysis.

This role requires a highly motivated individual who has a passion for digital analytics and data analysis that supports all aspects of the digital strategy and optimization. The incumbent will gather and analyze data, then package the results along with actionable recommendations for the optimal business decisions. The incumbent will also use his / her creative and analytical mind to drive results to the next level by analyzing user behavior across all channels through a continually maturing analytics environment. This individual will be responsible for measuring the effectiveness of initiatives for GB digital properties and for GB Business overall. Applying strong analytical, digital and communication skills s / he will suggest improvements and help optimize strategic and tactical efforts.

Key Accountabilities :

• Conduct detailed analysis and reports with digital, profile and third party data through multiple squads, sprints, and stand-ups in agile process
• Create visualizations in PowerBI by combining different data sources
• Build and maintain reports to both gauge effectiveness and provide actionable insights on all initiatives to a variety of teams
• Collaborate with cross-functional teams to capture stakeholders’ business questions and needs and translate them into actionable KPIs to help them achieve their desired business goals in the digital channels.
• Help tagging analyst in configure Adobe Analytics reporting with effective analytics tag plan and solution design reference (SDR) for efficient data management
• Offer optimization recommendations for all digital user experience, ranging from mobile experience to personalization
• Provide actionable insights for digital initiatives using techniques such as multivariate and A / B testing methods
• Work with the Digital Services team to identify issues and opportunities to improve sales, retention, and the digital customer experience.
• Using Adobe Analytics, this individual must help Business partners extract relevant data points to help in the optimization of their digital strategy

Job Requirements :

Key Problems / Challenges :

LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

84,375.00 CAD - $151,875.00 CAD

If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education / training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption / surrogacy and wellness benefits, and employee / family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.