digital marketing specialist

Education

• Master's degree
• Communication, general
• Marketing / marketing management, general

Asset languages

• English, Middle (1100-1500)

Work setting

• Business and / or industry
• Business

Tasks

• Evaluate communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Co-ordinate special publicity events and promotions
• Conduct analytical marketing studies
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Plan and direct advertising and marketing campaigns
• Develop marketing plans

Supervision

• 1 to 2 people

Certificates, licences, memberships, and courses

• Google AdWords Certification

Specialized scoring or arranging

• Advertisements

Computer and technology knowledge

• MS Excel
• MS PowerPoint
• Figma
• Google Drive
• LinkedIn
• Shopify

Area of work experience

• Sales and marketing promotions

Area of specialization

• Digital media
• E-commerce

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload

Own tools / equipment

• Internet access
• Cellular phone

Personal suitability

• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Quick learner

Screening questions

• Are you authorized to work in Canada?
• Are you available to start on the date listed in the job posting?
• Are you willing to relocate for this position?
• Do you have experience working in this field?
• Do you have the equipment you need to work from home (like internet and a workspace)?
• Do you have the required certifications listed in the job posting?
• Do you live near the job location?
• Do you meet the language requirements listed in the job posting?

Other

• Use of artificial intelligence

Experience

• 5 years or more

Employment terms options

• Day

Workplace information

• Hybrid

Other benefits

• Free parking available
• Parking available

Support for persons with disabilities

• Provides physical accessibility accommodations (for example : ramps, elevators, etc.)
• Applies accessible and inclusive recruitment policies that accommodate persons with disabilities

Support for newcomers and refugees

• Supports social and labour market integration of newcomers and / or refugees (for example : facilitating access to community resources, language training, skills training, etc.)
• Supports newcomers and / or refugees with foreign credential recognition
• Offers mentorship programs that pair newcomers and / or refugees with experienced employees

Support for youths

• Offers mentorship, coaching and / or networking opportunities for youth

Support for Indigenous people

• Offers mentorship, coaching and / or networking opportunities for Indigenous workers
• Provides cultural competency training and / or awareness training to all employees to create a welcoming work environment for Indigenous workers
• Facilitates access to Elders who can offer support and guidance to Indigenous workers

Support for mature workers

• Applies hiring policies that discourage age discrimination
• Provides staff with awareness training to create a welcoming work environment for mature workers
• Offers mentorship, coaching and / or networking opportunities for mature workers
• Offers phased retirement options that allow mature workers to gradually reduce their workload (for example : flexible or reduced work hours, part time employment, project-based or seasonal work, etc.)
• Offers phased re-entry options for mature workers who are returning to work after retiring (for example : gradually increasing hours and responsibilities)
• Provides workspace accommodations, such as age-appropriate ergonomic considerations, to meet the physical needs of mature workers (for example : adjustable desks and chairs, accessible parking, etc.)

Supports for visible minorities

• Applies hiring policies that discourage discrimination against members of visible minorities (for example : anonymizing the hiring process, etc.)