digital marketing coordinator

Education

• Bachelor's degree
• Web / multimedia management and webmaster
• Marketing, other

Work setting

• Private company, corporation or industry
• Insurance company

Tasks

• Develop communication strategies
• Develop policies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Respond to enquiries from members of the business community concerning development opportunities
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Design market research questionnaires
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Maintain and manage digital database
• Plan and direct advertising and marketing campaigns
• Develop marketing plans
• Develop and implement marketing and advertising and sales strategies

Computer and technology knowledge

• Salesforce
• MS Office
• MS Windows
• Adobe Illustrator
• Adobe Photoshop
• InDesign
• MS Excel
• MS PowerPoint
• MS Word
• Computer programming
• Google Drive
• LinkedIn
• Java
• Desktop publishing software

Area of work experience

• Product development

Area of specialization

• Communications
• Digital media
• Technical support
• Marketing strategy development

Security and safety

• Criminal record check

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Reliability
• Integrity
• Quick learner
• Due diligence

Screening questions

• Do you have previous experience in this field of employment?
• Do you have the above-indicated required certifications?

Experience

• 3 years to less than 5 years

Health benefits

• Dental plan
• Health care plan
• Vision care benefits